JAN 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 45 of 107

44 DAYSPA | JANUARY 2016 SPOTLIGHT ON... PRIVATE-LABEL PROVIDERS How does your line stand out? Michelle Ufer-Herold, spa director, Spa at Château Élan Winery & Resort, Braselton, Georgia: We place our private-label products in our locker room, and our signature scent is sold as a room spray, linen spray and lotion. We appreciate that private labeling gives us the ability to determine exactly how each bottle looks. It ensures that our design will linger in customers' minds. Tony Baynard, retail manager, Crystal Mountain Resort & Spa, Thompsonville, Michigan: What differentiates our program is that guests can bring in or mail us their empty containers, which we refi ll at a low price. Each year we've seen an increase in participants—our customers value the savings, which are substantial when compared to purchasing a new product. Rullo: We enjoy a high level of control over our products' quality and consistency, and that's really important to our spa. We source the best ingredients from around the world from suppliers who obtain them in a sustainable manner, which enables us to stay true to our company ethos. How do you promote your products? Baynard: We do a lot on-property to publicize the spa's services and products, including prominently displaying the line in our shops. We also publish a semi-annual magazine, Mountain Life, which boasts a distribution of over 50,000 and frequently features our spa line. Casella: Our private-label products are located all over the property, in the rooms and spa, which entices guests to buy our line as a reminder of their stay here. Even though we don't advertise, our guests call our boutique almost daily to reorder the products, which we gladly ship to them. Ufer-Herold: All the products in our locker rooms have our spa's label on them. We created mini kits— travel bags with two-ounce bottles of shampoo, conditioner, body wash and lotion—that we retail and give as gifts so people who don't visit the spa still get to experience our signature scent. Our products are also sold in our golf, winery and gift shops. Willingham: We promote our products by placing them in the guest rooms and restrooms around the resort. We also created the Relax and Refresh body treatment when we developed our latest spa menu, and it features our signature lavender-mint scent. Guest response has been tremendous! Anderson Myers: Our annual Beautiful on Blackberry Farm catalog is a collection of all of the products that we manufacture on site. We also have an e-commerce site, so guests have the ability to buy all those showcased products online. Brushes By Karen 800.722.0528, Brush Up With Barbara 800.338.1423, CA Botana 800.872.2332, CBI Skincare 800.822.7546, Colorlab Private Label 800.790.2417, KM Herbals 707.878.2980, LadyBurd 800.345.3448, Botanical Science, Inc. 800.668.7546, Ráya Laboratories 800.525.7292, Vitelle Labs 877.902.2332,

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