JAN 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 82 of 107 | JANUARY 2016 81 3. Encourage interactivity, includ- ing social media participation: "In- corporating a social strategy into your website makes your site 'sticky' and keeps people on your site longer. It's rela- tively easy to add social widgets or free social plug-ins to a website (especially if your website is built on the WordPress or Drupal platform). This encourages growth on social platforms and allows the user to capture spa posts where they may have missed the content if they weren't online on the day of origi- nal posting. Aggregating reviews and linking to Yelp helps provide the kind of testimonials that drive engagement and sales. Facebook has a Comment Plug-in that can be added to your website to en- courage comments and interactivity." Once you've determined your key goals and needs, how do you go about getting things done? Certainly you can contact whoever designed your web- site in the fi rst place. Or you can talk to colleagues who've already walked the mobile path. If your needs are ba- sic, consider enlisting the services of a computer science or art student. You can also search the internet for a company with good reviews. If you're starting from scratch, you might choose to buy one of the thousands of templates available on websites such as ThemeForest (theme, StudioPress (, TemplateMonster ( and RocketTheme ( With so much unpredictability in today's business world, it can be diffi cult to know which moves are really worth your investment. But when it comes to upgrading your website to a mobile format, you don't need a crystal ball. It's the thing to do. Linda Kossoff is DAYSPA's executive editor. "You Know You're Mobile- Friendly If…" Not sure if your website qualifi es as "mobile-friendly"? Readability and responsiveness are two key factors. But if you're still unsure, you can test it on these websites suggested by search marketing fi rm Search Engine People (, and gain some valuable insight as to what your site might still need. 1) Google's Mobile-Friendly Test, google .com/webmasters/tools/mobile-friendly 2) Google Developers PageSpeed Insights, 3) Keynote MITE by Dynatrace, 4) BrowserStack Responsive Design Testing, 5) W3C's MobileOK Checker, B u l k / B a c k B a r / R e t a i l / P r i v a t e L a b e l PUMPKIN ENZYME This Deliciously Scented Puree Is Rich In Vitamins, Amino Acids, And Enzymes Known For Their Antioxidant And Exfoliating Properties WWW.RAYAL AB.COM / 1-800-525-7292 Enzymes Vitamins Sea Buckthorn Oil Age Spots Dull Skin Enlarged Pores R

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