Dayspa

JAN 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

Issue link: https://dayspamagazine.epubxp.com/i/615924

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90 DAYSPA | JANUARY 2016 IN THE NEWS Top: Bulgarians gather to show off their new Contradictions manicures. Bottom: Italian participants pose with the brand's marketing display. Éminence recently relaunched its portal for skincare professionals, which features a new online purchasing tool that makes it easier for spa professionals and estheticians to access their accounts and manage their inventory orders online. Thanks to the new tool, distributors will experience a simplifi ed ordering process and have the ability to place an order using any internet-enabled device. Purchases made through the new site will be processed faster, allowing distributors to restock their shelves more quickly. Spa pros will be able to view their order history, retrieve past invoices, and repeat and edit previously placed orders. "As a brand, Éminence prides itself on optimizing every facet of our partnership with spa professionals and estheticians," says company president Boldijarre Koronczay. "We strive to ensure our authorized distributors have the support they need to provide the best experience possible for their clientele. This ordering system is the latest tool in that arsenal." The new website can be accessed at eminenceorganics.com/us/professional-site. Marine-based skincare line Repêchage has revamped both its consumer and professional websites. The two new sites are fully responsive, allowing visitors to browse and shop on mobile phones, tablets and desktop computers. As an added benefi t to Repêchage partners, the website's new "Locate A Spa" search tool enables consumers to search for local businesses and even pull up directions via Google Maps. The sites organize the brand's skin care by category, skin concern and product line, and explanatory videos are incorporated throughout. "For me, one of the most important things a website can do is provide advanced education for estheticians. Now, our professionals can have full access to our educational library, including information about classes we offer year round," explains Lydia Sarfati, company CEO and founder, whose blog is also hosted on the new site. In addition, the brand has launched its Insider Beauty SEAcrets blog, which teaches clients the latest tips, tricks and trends in the skincare and beauty worlds. The new websites can be accessed at repechage.com and pro.repechage.com. Last September, CND's Bulgarian distributor Intercosmetica hosted Fashion's Night Out across Bulgaria to celebrate the launch of the brand's new Contradictions Collection. Eighty CND salons from 17 cities around the country participated in the festivities. Guests indulged in a CND-themed cocktail party, while nail pros from various salons presented fashion and nail trends and showcased the new Contradictions colors for the fi rst time. The following month, a similar event was held throughout Italy, with 800 salons participating in the Italian launch of the Contradictions Collection. In an ongoing social campaign, Italian women were encouraged to share their own personal "contradiction" on social media platforms, citing examples such as "being very clumsy, however dreaming of becoming a ballerina." As part of CND's efforts to expand its community of nail professionals worldwide, the brand recently announced that Shellac and VINYLUX collections will soon be available in both Guatemala and Vietnam. GLOBAL GET-TOGETHERS É i Welcoming Websites

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