JAN 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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92 DAYSPA | JANUARY 2016 IN THE NEWS Pevonia International hosted its fi rst Live.Beauty. Full event in New York City on September 28, 29 and 30. Media attendees gathered in the Luxury Suite at the Renaissance Park 57 Hotel in central Manhattan to experience Pevonia's Lumafi rm Lift, Glow and Go Luminous Skin Facial, Stem Cells Phyto-Elite Plant Origin Restorative Facial and WellnessFusion massage ritual. Attendees left with a Luxury Pevonia tote bag that held a branded bathrobe, Multi-Active Hand Cream, YouthRenew Tinted Cream, Phyto-Gel Cleanser and "C" Complexe with Oxyzomes. Shawn Morgan, vice president of U.S. sales, Ada Lamela, global corporate educator, and Lynn Hurd, a greater New York account executive, were in attendance to help present Pevonia's latest innovations, including the Stem Cells Phyto-Elite Body Correcting & Contouring products and treatments, set to launch in early 2016. "We were excited to host Pevonia's fi rst Live.Beauty. Full. event in the NYC market and consider it a privilege to collaborate with many of the top spas in the U.S.," explains Morgan. "Our strategy for 2016 includes the expansion of the Pevonia brand within elite spas and resorts. We're working to launch in key markets, such as New York City, and expand distribution within our single-focused channel of distribution: the professional skincare industry." Hilton Worldwide has rolled out The Spa Club, a membership program that has been developed to increase weekday foot traffi c and lure locals into the hotel chain's spas across the globe. The Spa Club entices nearby residents to purchase 6- or 12-month memberships, each of which include one 60-minute treatment per month, plus access to spa amenities. Members also receive 5% off at other Hilton Spas, as well as discounts on retail purchases. Before its offi cial launch in October last year, the membership model was piloted at Hilton Short Hills in Short Hills, New Jersey, with what the company describes as "overwhelming success"—close to 150 members are currently enrolled, each paying $79 a month (40% off the price of a massage). The Spa Club program has thus far been placed in nearly 30 spas worldwide, with aims to expand across the nearly 400 hotel spas that exist globally under the Hilton, Waldorf Astoria, Conrad, DoubleTree, Embassy Suites and Curio Hotel & Resort names. "We look forward to welcoming new members to Spa Club locations around the world," says Ryan Crabbe, senior director of global wellness at Hilton Worldwide. "We're proud to offer a fl exible, affordable program in response to the recent rise of interest in healthier, more balanced lifestyles." The second annual SPATEC Middle East took place from September 12 through September 15 at the Westin Mina Seyahi Beach Resort & Marina in Dubai, United Arab Emirates. The event drew nearly 100 spa operators, buyers and suppliers from around the world. Saturday night's welcome dinner reception marked the offi cial start of the conference. The fi rst business day kicked off with an educational seminar session hosted by Anni Hood, founder and CEO of Anni Hood Wellness Business Consultancy. Hood's presentation focused on the changing dynamics affecting the region's spa and wellness industry. "Anni spoke about the need for industry operators to adapt their approach according to the factors and challenges affecting the region," explains event director Stephen Pace-Bonello. "Her talk touched upon the incredible potential for the spa, wellness and beauty sectors to continue growing, without ignoring the realities specifi c to the Middle East." The session was followed by a full day of buyer-supplier meetings. "By attending SPATEC, delegates are able to conduct more meetings in two days than would normally be possible in weeks or even months of expensive and time-consuming travel," says Pace-Bonello. Another full day of one-on-one meetings on Monday concluded with a farewell dinner. "As organizers, we are very satisfi ed with the outcome of SPATEC Middle East 2015. All went smoothly, and we grew by 25% over last year," adds Pace-Bonello. SPATEC Middle East 2016 will be held September 20-23 at the Ritz-Carlton in Abu Dhabi, the UAE. For more information about SPATEC Middle East, visit Mideast Meet Up M E M B E R S O N L Y New York Affair The SPATEC Middle East team; from left to right: event director David Zarb Jenkins, operations manager Francesca Tonna, president Iain Tonna, operations assistant Coralie Swain, event director Stephen Pace-Bonello

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