APR 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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38 DAYSPA | APRIL 2016 Catch the Bouquet Botanical spa experiences wouldn't be the same without the medicinal, eco-friendly and emotionally evocative benefi ts of fl owers. By Katie O'Reilly Ah, fl owers. We give them to express our love, and our sorrow. They render occasions more formal, more special. Their scents trigger powerful memories. And, of course, they're instrumental to the spa experience. Industry pros know that fl owers function as more than a meaningful gesture. As Katherine Tomasso, direc- tor of brand education for Yon-Ka Paris, notes, "From their stunning natural beauty to their fragrance, fl ow- ers provide endless health and beauty benefi ts." In fact, beautiful blooms have been used to heal and nourish skin throughout millennia. Even in today's scientifi cally advanced age, consumers unfailingly embrace naturally derived fl oral elixirs in their pursuit of beauty. "The public is taking a wider view of lifestyle and well- being," explains Sara LaBree, educational manager for Jurlique. "They understand the philosophy inherent in nature's ability to create, nurture and soothe, and they personally require it in their beauty regimens." In honor of Earth Month, DAYSPA gathered a few botanically savvy spa experts to hear their thoughts on the wide-ranging benefi ts of fl owers. Inhale the informa- tion and watch your sales and client satisfaction bloom. © GETTY IMAGES

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