APR 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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64 DAYSPA | APRIL 2016 BUILDING BLOCKS The star: Repêchage Vita Cura Triple Firming Cream The spa: PERK Med Spa, Summerfi eld, Florida Why it fl ies off the shelves: "This formula complements our microcurrent services really well," explains Robert W. Elliott, Jr., CFO and director of operations for PERK Med Spa. "Our clients love how the cream helps them achieve faster and longer-lasting results that they can feel confi dent about. They also really appreciate that the product is made from seaweed." How it's promoted: "Repêchage is our spa's exclusive line—our entire retail area consists of eight display shelves fi lled with nothing but Repêchage products," adds Elliott. "We drive sales by allowing our estheticians to use samples (which Repêchage provides with every order) on clients' skin. This enables them to experience the feel of the product before buying it. But the reason we can have such confi dence in these products is because of the phenomenal service that we receive from Repêchage—our sales rep is truly stellar!" Retail Rockstar If you're seeking a more robust software program to help manage your burgeoning business, you may want to consider the Millennium For Spas platform from Millennium Systems International (previously Harms Software, Inc.). The software includes a range of spa-specific management and tracking tools, including: • Appointment Book Creates a calendar with individual columns for each staff member, and lets users develop a waiting list. • Monitoring Station Provides real-time statistics regarding hours available for sale and rebooked appointments, including a breakdown for each staff member. Managers can create and maintain employee-specific profiles that can be individually shared and updated. A Sales tab enables month-to-month and year-to-year profit comparisons. • Inventory Wizard Manages inventory counts, keeps track of top sellers and makes recommendations regarding which products should be kept in stock or moved off the shelves. • Room & Equipment Resource Management Helps spas schedule both spa rooms and equipment. For instance, if a hot stone massage is booked at a spa that has only a single set of stones, the software won't allow another stone massage to be booked at the same time. The company, which operates based on monthly, paid subscriptions, provides its own point of sale offering, but also integrates with Constant Contact, Zeezor and Demandforce, among other POS systems. For more information, visit The pro: Christine Showalter, director of spa operations, Calladora Spa at Lake Lawn Resort, Delavan, Wisconsin Her tools: 1. Delivering understanding. "I believe that knowledge is power, so I provide my team with information regarding all aspects of our spa and resort," says Showalter. "The information I share varies from budget goals to product cost control and the reasons behind strategic pricing and specials. I present things in small segments, which allows for each team member to ask questions, feel empowered and take ownership." 2. Clarifying scheduling. "One of the most daunting aspects of being a spa professional is the schedule commitment," sympathizes the operations director. "With every potential hire, I take time to break down our expectations, the requirements of each position and the fl exibility needed in that position. Being honest about the time commitment upfront creates a smooth transition when that person joins the team." 3. Saying thank you. "I started my career as a nail technician, so I know that those two small words can make a huge difference in someone's day," she explains. "Calladora Spa wouldn't be able to provide the experiences we do without our staff: I have a team that works so hard for me, for my vision and for Calladora Spa. I make a point to thank every employee after every shift—I want to make that difference for my team." C HRI S TINE S H O WALTE R PRO TOOLS ROBERT W. ELLIOTT, JR. Supportive Software

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