AUG 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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48 DAYSPA | AUGUST 2016 THE STATE OF Today's serums are more advanced, targeted and potent than ever before. By Katie O'Reilly Once a newfangled notion , serums have become de rigueur in the spa world. Boasting a high concentration of targeted active ingredients, these petitely packaged powerhouses aim to ad- dress a wide range of skincare concerns: eye-area crêpiness, hyperpigmentation, excess sebum and enlarged pores, to name a few. They serve a myriad of purposes for a range of skin types, drive effec- tive ingredients deep into the complexion and have revolutionized the antiaging category. Remarkable breakthroughs concerning the deliv- ery of serums' active ingredients have come about in the last several years. "Most notably, we're fi nding that nano-sized particles penetrate the skin bet- ter to more quickly work their magic," says Kristin Hudacek, MD, a San Francisco-based dermatologist. "Today's serums soak directly into skin—requiring but a few drops to deliver signifi cant benefi ts," adds Neal Kitchen, PhD, vice president of strategy and development at HydroPeptide. Across the board, skincare pros agree that serums are one of the most reparative products individuals can apply. Read on to learn exactly how these mini but mighty formulas can be utilized in your treatment rooms. © GETTY IMAGES WW SERUMS

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