Dayspa

SEP 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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"Nothing is the same as 20 years ago. When I fi rst opened in 1980, spa was all about looks—if you spent money, it had to show. Now people appreciate what's going on underneath the surface—they want to prevent skin and health problems. And insurance companies, too, are starting to acknowledge, that yeah, this is good for you!" —Tamara Friedman, owner, Tamara Spa+Wellness, Farmington Hills, MI "People have woken up to the fact that running to the doctor is not always the best answer. The move toward self-care and non-allopathic medicine has translated to a healthier lifestyle, more visits to the spa, and an overall awareness of life and longevity." —Allan Share, president, Day Spa Association and International Medical Spa Association "In the early '90s, the spa industry boomed. Since then, spas across the country have sought variety and diversity in the form of products that would set them apart, and in specialized treatments." —Sonia Boghosian, president, Bio Jouvance "Today's customer is very busy and seems to prefer more results- oriented treatments, as opposed to the exotic therapies off ered in the '80s and '90s. We have simplifi ed our menu, and made our site mobile-responsive, because now clients want to do everything from their phones." —Linda-Anne Kahn, president, Beauty Kliniek, San Diego "The most important change is that we have actually become an organized, global industry. People are taking us seriously, thanks to landmark research of its economic impact, and its role in the worldwide wellness conversation." —Susie Ellis, president, Spafi nder Wellness, Inc. "In the Great Recession of 2008, discretionary spending for spa services was hit harder than that for other 'essential' beauty services, and it forced day spa owners to really become creative in their offerings—in terms of price, content and combinations that appeal to a wider variety of clients." —Amy Hamaker, former DAYSPA executive editor (2005-2007) "To me, the true, sweeping change has been the integration of the spa concept into American culture. It's no longer necessarily about visiting spas themselves; it's about living a spa-infl uenced lifestyle—and these days, that includes everything from how we care for our physical, emotional and spiritual needs to how we relate to others and the world as a whole. In short, 'spa' is no longer an outing—it's an approach to life!" —Linda Kossoff, former DAYSPA editor (1999-2016) A TIME TO Reflect 54 DAYSPA | SEPTEMBER 2016 For more industry insights, go to dayspamagazine.com. "The evolution of the internet has changed the way we do business—our team can enhance an experience with online training or webinars, and become instantly aware of relevant trends and product knowledge. Thanks to this increased access to information, guests come well informed and knowing exactly what they want from their services. It has raised the bar." —Viviana Quesada, senior spa director, Four Seasons Resort Punta Mita "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the "The biggest change in the past two decades is the savviness of the spa-goer. They know what they want and savviness of the spa-goer. They know what they want and savviness of the spa-goer. They know what they want and savviness of the spa-goer. They know what they want and savviness of the spa-goer. They know what they want and savviness of the spa-goer. They know what they want and savviness of the spa-goer. They know what they want and savviness of the spa-goer. They know what they want and savviness of the spa-goer. They know what they want and savviness of the spa-goer. They know what they want and what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather g what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather y what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather what to expect, and they see 'spa' as a lifestyle rather than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and than a luxury. Today's spa directors need to create genuine and nurturing spa journeys for their guests, so they can leave nurturing spa journeys for their guests, so they can leave nurturing spa journeys for their guests, so they can leave nurturing spa journeys for their guests, so they can leave nurturing spa journeys for their guests, so they can leave nurturing spa journeys for their guests, so they can leave nurturing spa journeys for their guests, so they can leave nurturing spa journeys for their guests, so they can leave nurturing spa journeys for their guests, so they can leave nurturing spa journeys for their guests, so they can leave nurturing spa journeys for their guests, so they can leave more enlightened than when they came in." more enlightened than when they came in." more enlightened than when they came in." more enlightened than when they came in." more enlightened than when they came in." more enlightened than when they came in." more enlightened than when they came in." more enlightened than when they came in." more enlightened than when they came in." more enlightened than when they came in." more enlightened than when they came in." —Cecilia Hercik, director of spa, Miraval Arizona "The demand for green products more than quadrupled in the past 20 years, and the spa industry is actively trying to meet this demand. On the other end of the spectrum, medical aesthetics has become much more popular with the rise of chemical peels and utilizing ingredients such as ceramides, hyaluronic acid, and alpha and beta hydroxy acids." —Jerry Nezaria, president, Shira Esthetics

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