SEP 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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PLUGGED IN 78 DAYSPA | SEPTEMBER 2016 to your page. When people glance at your Instagram feed and see your photos all together, they should get a concept of your brand, not a mish-mash of differently edited photos. Videos can be even more compelling than still images, and Ross reports that AQUA is successfully utilizing Instagram's video hosting capability. "We re- cently posted 30- to 60-second videos that provide mini virtual tours of our facilities," she says. "These allow viewers to see themselves entering the spa and walking into the changing area and then into the serene waterfront lounge. They're able to visit our nail room, take a virtual seat in a pedicure chair overlooking the water, and 'feel' the relaxing environment through the screen. Such engagement may remind viewers it's time to treat themselves to a spa day!" Before choosing an Instagram post for Salon Spa W, Swanson likes to stop and think about what followers will get the most value from. "What drives my posts is my excitement when I see amazing work by one of our spa specialists or stylists," Swanson said. "It may be a gorgeous mani design or a blowout that gives me hair envy. The creative process is fun and our followers love to see what we're doing in the salon as a preview of what their service can be." PLUGGED IN

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