Dayspa

OCT 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

Issue link: https://dayspamagazine.epubxp.com/i/729171

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O ne thing's clear: Social media has entered the spa world and is here to stay—along with online reviews, internet booking and smartphone shopping. At the same time, spas' widespread emphasis on mindfulness has grown in line with the holistic pursuit of stress management. Such shifts leave spa pros with major decisions to make as they move forward. Should services refl ect high-tech operations or embrace ancient wellness traditions? Do you encourage guests to post Facebook updates while they're still at the spa, or to unplug completely during their precious "me time"? As you navigate these complex waters, can you and your clients fi nd a happy medium? To get a handle on these and other burning questions, DAYSPA orchestrated a roundtable- style discussion with seasoned veterans who've seen the industry through countless trends, both passing and game-changing. Behold, expert insights into the developments, clients and challenges that await us in 2017! OUR PANEL © GETTY IMAGES JEREMY MCCARTHY group director of spa, Mandarin Oriental BETH MCGROARTY director of research and PR, Global Wellness Institute DAWN NOONEY owner/esthetician, renew.calm spa in West Springfi eld, MA JULIE PANKEY managing partner, JMPankey Partners TODD SHAW chairman, ISPA DORI SOUKUP founder and CEO, InSPAration Management LISA STARR business consultant and educator, Wynne Business dayspamagazine.com • DAYSPA • october 2016 • [ 29 ]

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