Dayspa

OCT 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 30 ] • DAYSPA • october 2016 words from the wise Tell us about this year's biggest service trends. PANKEY: Cryotherapy, Himalayan salt therapy and ayurveda are growing, but moreover, we'll see a greater focus on customization and personal connection. The consumer is ever savvier—beautiful facilities and elaborate menus alone won't woo them. MCGROARTY: What's driving trends is today's state of unprecedented stress: being connected 24/7, the lack of boundaries between work and life, and the fact that by 2030, 80% of the human population will live in urban, nature- deprived areas. Spas need to position themselves as oases of unplugged human connection, and bring nature into the spa and people out into nature. Accompanying this is an almost anthropological quest for meaning and authenticity, whether in the form of Turkish hammams or spa owners growing their own herbs and performing treatments in gardens. STARR: Today's clients are seeking solutions for better sleep, stress management, proper nutrition and genuine self care. MCCARTHY: We'll see treatments developed around the idea of increased mindfulness and contemplation. For instance, we've begun off ering a 'Silent Night' retreat during the holidays, wherein guests can experience their treatments in silence—no music, and no questions or advice from the therapist. SOUKUP: We'll also see more high-tech medspa treatments to aid in graceful aging—think injectables, CoolSculpting and even vaginal rejuvenation. SHAW: Massage therapists will be pre- assessing clients' movement patterns to provide the most benefi cial services— which will play an important role in sports performance and pain management. NOONEY: In a recent poll, our clients said they wanted reiki, nutritional counseling, noninvasive body contouring, Botox, lash extensions and brow services. These may not be new trends, but they're growing in popularity. Spa parties are big too—many bachelorettes don't want to go drinking; they want to relax at the spa. What about product and ingredient trends? PANKEY: Peptides, hyaluronic acid and vitamin C are the trifecta of popular ingredients, and handheld devices have become huge, both in spa and at home. NOONEY: A growing number of women are more concerned about hyperpigmentation than lines and wrinkles—thirtysomethings are asking about melasma and pigmentation. Also continuing to trend are peptides, plant- based ingredients (such as phytosterols) and mineral cosmetics, and we're GROWING TRENDS • Cryotherapy • Himalayan Salt Therapy • Garden Treatments "The consumer is ever savvier— beautiful facilities and elaborate menus alone won't woo them." © GETTY IMAGES

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