OCT 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 36 of 100 [ 34 ] • DAYSPA • october 2016 words from the wise who make jewelry, or estheticians who DJ and sell real estate on the weekends! Someone who can commit to three or more shifts per week is now a bonus, rather than the norm. MCGROARTY: The great ones are more in control of their own business destinies than ever before, because they can be associated with a spa and also have their own practices. Additionally, we're seeing more well-rounded wellness practitioners—therapists who also study yoga and homeopathy, for instance. PANKEY: People are following their passions, 'living their bliss' and striving for second careers in the spa fi eld. NOONEY: Pros are also looking for positions with more stable incomes— therapists seek work at high-traffi c Massage Envy-type chains, and estheticians seek medspas where they typically work on salaries rather than straight commission. Who is the spa client of 2017? PANKEY: It's millennials, and they're ideal spa-goers. It's a generation that's technology-driven, mobile-ready, looking for immediate gratifi cation, and wanting to feel valued, to savor authentic experiences and adventures. NOONEY: I don't know how they aff ord it, but I'm seeing more teen and college- age clients—getting spa services is like getting a haircut now. SHAW: Younger generations are being exposed to spa, meaning we'll need to create atmospheres to attract families, and develop therapies and experiences for all stages of life. MCGROARTY: The 'mainstreamifi cation' of spa culture means it's not just a rich woman—it looks more like the average person on the street… and is a desperately stressed client. STARR: It's everyone! However, you must maintain strong branding and identity— don't try to cater to every segment. MCCARTHY: It's anyone who needs time and space for increasingly scarce needs: quiet contemplation and human touch. u "We'll need to create atmospheres to attract families, and develop therapies and experiences for all stages of life."

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