OCT 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 76 of 100

[ 74 ] • DAYSPA • october 2016 marketing savvy by Jennifer Purdie W ith emails, social media posts and other clickable content constantly bombarding your customers, you may be wondering how to keep your marketing material from ending up in the digital trash bin. "In an age of promotionally promiscuous spa clients, endearing them to your brand is just as important as ensuring the quality of your services and experience," says Valorie Reavis, founder of Linkup Marketing, a digital consulting agency focused on the hair and beauty industries. "Years ago blogs, newsletters and videos were 'nice to haves' that elevated a brand to prestige levels. Now, online content validates a client's decision to give you their business." You're already incredibly knowledgeable about skin care, health and wellness, but to elevate your content and rise above the internet's noise, it's crucial to establish yourself as an industry expert. Arming yourself with even one of the marketing tools in this story can help solidify your expertise: These concrete campaigns have the potential to increase your revenue and position your spa as a leader in a highly competitive industry. Compelling Campaigns In a sea of online content, turbocharge your web-based marketing to stand out as an expert. © GETTY IMAGES

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