OCT 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 96 ] • DAYSPA • october 2016 96 ] DAYS PA t b 6 Maritza Rodriguez Global Vice President of Marketing Global Vice President of Marketing & & Global Vice President of Marketing & Communications, Pevonia International You've worn many hats during your career. What has been your favorite role so far? Defi nitely my current position. With the company's global distribution at nearly 130 countries and a very aggressive marketing scope, no two days are ever the same. There's no time for boredom—ever! This fi ts perfectly with my crazy Cuban nature, which thrives on challenges! What advice would you give to your younger, just-starting- out self? Ban the following statements from your heart, mind and spirit: I can't, I don't know, I'm unsure, I'm afraid. There's no dream, goal or plan you can't achieve or execute when you combine a solution- driven mindset, relentless focus, ardent attitude, and perseverance that's as strong as steel—even if your knees are buckling the entire time. Just don't let anyone see them! The company is celebrating its 25th anniversary this year. What does this milestone mean to you? Since joining Pevonia in 2000, I've watched it grow with incredible momentum. So we're all due for some much-needed sleep! When I fi rst came on board I asked [Pevonia co-founder] Mr. Hennessy, 'What's your primary focus for growth and where do you see the company in 10-20 years?' His response? 'The world!' That memory still makes me smile! I feel unequivocally blessed and proud to have played a role in this incredible journey; one with many intricate paths I've yet to transcend. To what do you attribute Pevonia's success? Several things: the Hennessys' incredible insight in creating a professional spa skincare line that combines potent natural and organic ingredients, and their heartfelt love and passion for their company and spa partners around the world. This, plus their genuine appreciation and connection to our global distributors and employees, makes for a powerful success formula. Tell us something most people don't know about you. I love to sing! I'm a strong soprano and given the chance, I'll sing anywhere and at any time! I can sing like nobody's business in the shower—there are great acoustics in there so I feel like I'm on the fi nal round of The Voice … cut to dream sequence! u RAPID RESPONSE What was the last great book you read? Fail Up by Tavis Smiley (SmileyBooks, 2013) What's on your bucket list? • Visit at least 50 countries— I have 20 to go! • Set up a nonprofi t for homeless and displaced women • Off er pro-bono marketing tips to start-ups What was the best career decision you ever made? Relocating from Miami to Daytona Beach. I never thought it would last, but nearly 20 years later I'm still here and still in love! e industry pro with her fi ancé, Lorenzo With her beloved father, Juan, who passed away in 2014 With her son, Michael Enjoying quality time with her mother, Elida industry leader Q&A one on one MORE ON THE WEB

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