Dayspa

DEC 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 54 ] • DAYSPA • december 2016 HOW DO YOU DECORATE YOUR SPA FOR THE HOLIDAYS? building blocks quick question RETAIL ROCKSTAR THE PRO Casey Evans, partner THE SPA Hiatus Spa + Retreat, four locations in Texas THE STAR HydroPeptide Anti-Wrinkle Polish & Plump Peel WHY IT ROCKS "This two-step kit is one of our hottest products, allowing guests to achieve spa-quality facial results at home between services. It's similar to a microdermabrasion treatment, but without any downtime," explains Evans. "The exfoliating crystals and 5% lactic acid immediately smooth all skin types, and the duo offers numerous antiaging benefits thanks to vitamin C, green tea, echinacea, and plumping and hydrating peptides. I tell clients it's best used for weekly exfoliation, or prior to a special occasion when they want to look youthful, refreshed and more radiant. We like to showcase it during mini-facial events, and we demonstrate it on guests' hands in our retail area every day. Once they see the approachable price and their firm, soft and glowing skin, it flies off the shelves!" Jen Van Parys owner/operator Allvera Body Wrap & Wellness Columbus, OH We start decorating at the beginning of November—thanks to the early sunset, the most spectacular glow fi lls our space. Our traditional decor includes Christmas lights and candles. We add to the holiday spirit with traces of evergreen scent, peppermint tea, heart-healthy dark chocolate and holiday music, plus an air of joy, gratitude and excitement from the staff. From the moment a guest walks in, we strive to appeal to all of their senses. " " Our spa has four huge, street-facing windows that we take advantage of during the season. We like to encourage gift card purchases: One year we attached branded gift cards to colorful ribbons that hung inside the windows between strings of lights; and last year we adorned lovely, pre-lit trees that had bare branches with ornaments, gift cards and small gifts. We suspend plastic snowfl akes from our loft-like ceilings at different heights; it's beautiful and looks like it's snowing inside. With shorter days and longer nights, we always use plenty of lights, which give the lobby extra warmth that encourages people to browse. We also intersperse gift boxes, 'snow' and other decorations on our retail shelves, especially around more seasonal gift options. Sandy Stroehmann founder Elixir Mind Body Massage Denver " " Scent evokes strong memories, so we tweak the spa's aromatherapy offerings slightly to establish a joyful and relaxing space. We use pure oils of fi r or balsam to create a holiday connection, with heady orange and black pepper for deeper, spicier notes. We decorate with poinsettias because they're colorful, long lasting and fragrance free. And yes, we have a tree! It's a wonderful addition, simply yet elegantly decked out in jewel tones to match the natural beauty of the stone and wood within the spa. At heart, we want to share in the gift-giving spirit, so our holiday-season guests also receive a little take-home gift as a reminder of their time with us. Michelle Young spa director Rhapsody Spa at The Westin Nashville Nashville, TN " "

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