DEC 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 60 ] • DAYSPA • december 2016 COURTESY INSTAGRAM USERS @COWBALLLYK AND @GETACTIVE_MOM plugged in login and profi le to run ads on Instagram. Facebook's aforementioned business page also off ers a slew of ad creation tips for the Instagram platforms. The team advises focusing your message by cropping tightly around the important part of the image, making sure you use high-resolution images and showing people using products instead of the products by themselves. Twitter: Pointed Little Chirps In a mere 140 characters, Twitter ads have the potential to boost sales and reach new clientele. According to statistic company Statistica, Twitter has 313 million active monthly users, so you may want to consider creating a so-called "Tweet engagement campaign." This mode of advertising allows users to extend their reach by promoting their already-posted Tweets. Alternatively, Try running promotions or contests in your social media posts—this will not only help boost your spa's profi le, but may also help lower your advertising costs. Connie Lee, marketing director for Island Spa and Sauna in Edison, New Jersey, ran an ad contest called "Sheep Head Towel Contest." It encouraged customers to post photos of themselves wearing "sheep head towels" using the #wannasauna hashtag. Those who did so were entered into a contest to win free admission to the facility. In addition, spa staff created a large Instagram frame at the spa to allow clients to stand behind it and take pictures. The campaign is ongoing, but Lee reports that thus far it has been a huge success. IDEA TO IMPLEMENT

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