DEC 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 63 of 84 businesses can create and promote a new Tweet to a targeted audience. For the latter, a business owner can choose to target users based on keywords, interests and/or followers found in users' profi les. If the Tweet doesn't generate engagement, it's free. Spa owners using either type of Tweet engagement campaign can: • Spotlight a new retail product or spa treatment • Start a dialogue with current and future customers • Connect with infl uencers in the spa/beauty industry • Promote an upcoming event Dan Settani, Jr., owner of Viso Bello Day Spa in Middlebury, Connecticut, admits that tracking success and quantifying results for Twitter advertising can be challenging. He recommends creating sponsored Tweets to reach a much larger audience. His trick is to write clever, straightforward copy that delivers a solidifi ed answer. "With Facebook, you can more easily gauge how posts perform based on likes, comments and shares. It's harder to see this on Twitter, which is why I suggest purchasing sponsored Tweets," he says. u COURTESY VISO BELLO DAY SPA Professional Quality Skin Treatment Products Backed By 35 Years Of Innovation, Success And Real Results Back Bar / Retail d e a e s u t s B a c k B a r / R e t a i l WWW.RAYAL AB.COM / 800.525.7292 / 818.760.6655 • december 2016 • [ 61 ] Consider running a promotional Tweet campaign and set a deadline. If you give an audience one day to act on a sale or schedule a discounted treatment, they'll feel a strong motivation to purchase right away. Try a Tweet like this: The holidays are approaching, give YOURSELF the gift of relaxation! Book a spa appt. for January by tomorrow at 5 pm and get 15% off! IDEA TO IMPLEMENT

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