DEC 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 71 of 84 • december 2016 • [ 69 ] Cloud-based software provider Booker has expanded its service off erings with the acquisition of Frederick , an automated marketing platform that can sync with a spa's management system, gathering historical data on customers and transactions as well as scheduling information. Using this data, Frederick promotes open slots in a spa's calendar by sending text and email campaigns, targeting clients who are most likely to book. The platform's design facilitates online reviews, client feedback, and referrals for salons and spas. Businesses can even take advantage of an automated feature that collects positive reviews and posts them to a salon or spa's Facebook, Google or Yelp pages. These positive reviews can then be instantly displayed on a salon or spa's website with the platform's customizable widget; owners can also view negative reviews and use them to address problems and improve service quality. "Frederick's intuitive, data-driven marketing gives business owners a real opportunity to reclaim the thousands of dollars lost on empty chairs and slow days," says Booker CEO Josh McCarter. "It encompasses an integrated suite of commerce and marketing tools that enables businesses to attract and retain customers in a single, simple solution." Marketing Smarts COURTESY FREDERICK 1 - 9 1 6 - 9 3 9 - 9 8 8 8 1 - 8 0 0 - 4 7 6 - 0 2 2 6 t o l l f r e e w w w . i l l u m i n a r e c o s m e t i c s . c o m With our 3 creamy mineral foundations each with soothing zinc oxide, SPF 20, superior coverage and a natural looking finish Whatever you need, we've got you covered Royal Silhouette Total Serum •Leave on Enzyme Serum •Stimulates Cell Regeneration w/ Roe Enzyme Extract •Tightens Fibroblastins & Refines Pores w/ L-Carnitine •Helps Inflammation w/ Beta Glucan & Copper R • Lea • S ti m w / • Ti gh Re f • Hel w / For more information call (800) 951-7005 C H

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