DEC 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 72 of 84 [ 70 ] • DAYSPA • december 2016 Botanical Science, Inc., a key player in private label skin care, recently marked 20 years in business. We caught up with cofounder Debbie Fitzpatrick to discuss this major milestone and refl ect on how far the category has come. "The company's original goal was twofold," she explains. "Our vision was to focus on high-quality formulas targeted toward the spa and physician market, as well as emphasize the blending of botanically based ingredients with the latest technologically driven ingredients to maximize product performance." When asked about the sector's future, she shares: "The demand for private label is about to explode. Online sales have altered the business model of individual spas or physician practices. We're now in the midst of a sizable increase in business as spas, physicians and other retailers discover that developing their own brand presence goes a long way to help foster a sustainable business model." To mark its two-decade milestone, the company has launched a new website that's now integrated with its enterprise system to provide hassle-free online ordering—something that's crucial for smaller businesses, Fitzpatrick points out. "We want to be able to offer a complete custom line to customers of almost any size," she explains. "Not only have we made it possible, but we have made it cost competitive without sacrifi cing the quality of the fi nal product. The whole process has also been streamlined to make it quick and easy to order and receive shelf-ready products." in the news A VERY BOTANICAL BIRTHDAY Statement of Ownership, Management, and Circulation (Required by 39 U.S.C. 3685) ISSUE FREQUENCY NO. OF ISSUES PUBLISHED ANNUALLY ANNUAL SUBSCRIPTION PRICE Monthly 12 $26.00 COMPLETE MAILING ADDRESS OF KNOWN OFFICE OF PUBLICATION 7628 Densmore Ave., Van Nuys, CA 91406-2042 (Los Angeles County) COMPLETE MAILING ADDRESS OF PUBLISHER'S HEADQUARTERS 7628 Densmore Ave., Van Nuys, CA 91406-2042 (Los Angeles County) FULL NAMES AND COMPLETE MAILING ADDRESSES OF PUBLISHER, EDITOR & MANAGING EDITOR PUBLISHER: Deborah Carver, 7628 Densmore Ave., Van Nuys, CA 91406-2042 EDITOR: Lesley McCave, 7628 Densmore Ave., Van Nuys, CA 91406-2042 MANAGING EDITOR: none OWNER MAILING ADDRESS Creative Age Communications, Inc. 7628 Densmore Ave., Van Nuys, CA 91406-2042 Deborah Carver 7628 Densmore Ave., Van Nuys, CA 91406-2042 KNOWN BONDHOLDERS, MORTGAGEES & OTHER SECURITY HOLDERS OWNING OR HOLDING 1 PERCENT OR MORE OF TOTAL AMOUNT OF BONDS, MORTGAGES OR OTHER SECURITIES. None I CERTIFY THAT ALL INFORMATION FURNISHED ON THIS FORM IS TRUE AND COMPLETE. I UNDERSTAND THAT ANYONE WHO FURNISHES FALSE OR MISLEADING INFORMATION ON THIS FORM OR WHO OMITS MATERIAL OR INFORMATION REQUESTED ON THE FORM MAY BE SUBJECT TO CRIMINAL SANCTIONS (INCLUDING FINES AND IMPRISONMENT) AND/OR CIVIL SANCTIONS (INCLUDING MULTIPLE DAMAGES AND CIVIL PENALTIES). Deborah Carver, President/ CEO Filed on 10-01-2016 EXTENT & NATURE AVG. NO. COPIES EACH ISSUE ACTUAL NO. COPIES OF CIRCULATION DURING LAST 12 MONTHS CURRENT SINGLE ISSUE PUBLICATION TITLE PUBLICATION NO. FILING DATE DAYSPA 1089-3199 10-01-2016 TOTAL NO. COPIES (NET PRESS RUN) 30,249 30,130 PAID/REQUESTED CIRCULATION 1. SALES THROUGH DEALERS & CARRIERS 0 0 2. PAID/REQUESTED SUBSCRIPTIONS 16,913 17,784 **TOTAL PAID/REQUESTED CIRCULATION 16,913 17,784 FREE DISTRIBUTION BY MAIL 12,561 11,657 FREE DISTRIBUTION OUTSIDE MAIL 501 414 ** TOTAL FREE DISTRIBUTION 13,062 12,071 TOTAL PRINT DISTRIBUTION 29,975 29,855 COPIES NOT DISTRIBUTED 1. OFFICE USE 274 275 2. RETURN FROM NEWS AGENTS 0 0 ** TOTAL COPIES NOT DISTRIBUTED 274 275 TOTAL COPIES PRINTED 30,249 30,130 REQUESTED & PAID ELECTRONIC COPIES 649 718 TOTAL REQUESTED/PAID PRINT & ELECTRONIC CIRCULATION: 17,562 18,502 TOTAL DISTRIBUTION 30,624 30,573

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