Dayspa

DEC 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 80 ] • DAYSPA • december 2016 Ray Zelli Director of Operations, Sormé Cosmetics Group What advice would you give to your younger, just-starting- out self? Join the military. I should've gone into the armed forces for a few years when I had the opportunity, in my 20s. I missed out on the discipline it brings, the camaraderie and knowing that you belong to a nation of people. But I have no regrets. What makes Sormé and Refi neé so unique? With Sormé it's two things. First, it's a professional brand with a high color density and the fl exibility—with most products—to be used wet or dry. Second, it's a treatment cosmetics line that blends vitamins, minerals and other non-harmful, eff ective ingredients into stable formulas that won't separate. Refi neé was created out of a demand from estheticians and salon owners for an aff ordable maintenance brand to sell clients. It's a simple, reasonably priced, super- concentrated line that has done very well. Tell us about the company's plans heading into 2017. Sormé will have revamped, lighter and more accented outer packaging. We'll be launching new products and also concentrating heavily on education, particularly our free online programs. We want to do more education with Refi neé too, and we'll be adding products to be used for more intensive treatments, such as glycolic peels. What's the biggest mistake you see skincare clients making? Falling for fads and trends. It's so easy to get suckered into the latest thing that a celebrity has come out with. I really am scared by what I hear at trade shows! People are so trusting of what they read or view online about skin care and makeup, a lot of which is written by self-proclaimed 'professionals' who have absolutely no background in the industry. People think, 'It must be true— it got a million hits.' If you weren't in this business, what would you be doing? I'd probably be an inventor. I love coming up with ways of making life a bit easier! How do you relax? Chilling at home and watching a movie with my wife, Alexandra, and our Siberian husky hybrid, Handsome Jack, and Maine Coon cats, Toulouse and Monkey. Alexandra also works long hours as a beauty magazine editor, so if we can just do nothing that's ideal. Tell us something most people don't know about you. I love grocery shopping! It's like a meditative state for me. I walk down the aisles, and look at every bag of frozen ingredients to see what I could make with them. I go nuts in there! u Monkey one on one industry leader Q&A RAPID RESPONSE Who would you most like to meet? Barack Obama and Joe Biden. They're the best thing that ever happened to this country, bar none. What's your personal mantra? Live your life in such a way that you never have any regrets on your death bed. I got it from my dad, who truly lived his life that way. Which social causes do you support? The World Wildlife Fund. My daughter, Danielle, who lives and works in London, is a huge advocate for them as well. We also donate to Feeding America, which is transparent about where its money goes. M O R E O N T H E W E B Handsome Jack Toulouse Alexandra and Danielle

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