APR 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 84 ] • DAYSPA • april 2017 make a change so I was open to the suggestion. I really believe in Aveda's philosophy of helping the planet—it just fi ts well with our brand. That rep was so great, not only did I take on the Aveda line, I hired her eight years ago! Since then, she's been my offi ce manager—and a close friend. Why is contributing to clean water causes so important to you? These initiatives align naturally with the beauty industry because we use so much water on a daily basis. I think it's our responsibility to understand that access to clean water isn't, or won't always be, a given. Describe your Earth Month initiatives. We started doing Earth Month promotions and events when we signed on with Aveda, and we simply took their lead. Every year the company releases limited edition products, like a candle or foot lotion, for its partner salons to sell throughout April. The brand then donates a portion of the proceeds to a variety of environmental organizations and charities. On a local level, we supported a nearby Aveda styling school by participating in its Walk for Water last year. It's a six-kilometer (nearly four-mile) course, which is the average distance that a woman in a third-world country walks to gain access to clean water every day. It was the fi rst time that the school had participated in this particular event. Each year, our staff gets to select our third Earth Month initiative. In the past, some employees have donated one service winning ways by Dana Robinson T erry Folawn, co-owner of The Day Spa @ Folawn's in San Antonio, Texas, remembers a time when her husband and salon co-owner, Ken, referred to her hairstyling career as a "hobby." Twenty-two years later, the family-owned business has undergone several expansions and is considered one of the region's premier spas. But in addition to providing top-notch beauty services, Folawn's has become a proud proponent of Earth Month initiatives that contribute to provide clean water to people around the world. From charity walks to service donations, Folawn's has raised tens of thousands of dollars to support environmental causes—and has plans to work even harder to give back to the planet down the line. A husband and wife team expands their business while giving back to charitable causes. C O N T R I B U T E S T O A C A U S E Friends of the Earth What motivated you to open Folawn's in 1994? I was a hair stylist and a partner at another salon in the early '90s. We mostly provided hair services, but my partner and I had diff erent ideas about the direction of the business so we decided to end our working relationship. At that point it just seemed intuitive to stay within the beauty industry. My former partner kept the salon and I opened up Folawn's Hair Co., which was our original name. How has the business evolved? We renamed the company The Day Spa @ Folawn's in 1998 and physically expanded the space that year, and again in 2006. By that time, we had grown so much that I was no longer capable of taking care of everything by myself, and I was planning on selling. My husband decided to step in, and with his help we were able to keep the business going. Fast forward to today and we are both fully involved with the spa. Ken handles the fi nancial side, while I mainly take care of marketing, social media and staffi ng. Our team has grown from fi ve hair stylists and one receptionist to a total of 48 employees. After two decades, we've evolved into a full salon and spa that off ers hair styling and nail services, and we employ estheticians as well as massage therapists. Tell us about your relationship with Aveda. Folawn's was a Sebastian salon for years, but we decided to partner with Aveda in 2001 after a representative came to speak with us and explained what the brand stood for. I was ready to COURTESY THE DAY SPA @ FOLAWN'S

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