DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
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[ 60 ] • DAYSPA • may 2017 Ruby's Spa & Salon at McMenamins Edgefield Troutdale, Oregon B uilt in 1911, the historic Edgefi eld hotel is one of several well- known McMenamins establishments throughout Oregon and Washington. The 74-acre property is teeming with pastimes, including lush gardens, a brewery and several restaurants. The Ruby's Spa sign, bright red and easy to spot, points guests in the right direction; a collection of Renaissance-style art keeps them entertained along the way. A full-service facility, the multi-fl oor Ruby's Spa & Salon off ers everything from hot towel shaves to full-body massages. The hotel's grounds are open to the public, but only spa guests are allowed to use the soaking pool to ensure privacy and exclusivity. "We do get a lot of people traveling to visit us," says Cathy Pappas, corporate spa director, who notes that bridal parties and business guests in particular appreciate that they don't have to depart the property for leisure thanks to the resort's golf course, winery, brewery and, of course, spa. Ruby's day guests, too, often fi nd it hard to leave. In fact, locals make up about 60 percent of the spa's client base, which Pappas credits to exceptional customer service from her staff . "We strive to remember each guest by name," says the spa pro, who adds that personal touches, like a complimentary glass of local wine during a pedicure, help charm clients. Another way spa staff keep residents coming back is with a loyalty card, allowing guests to earn a massage or facial after they've purchased six. "Freebies excite clients," says Pappas. When it comes to advertising, she places trust in the hotel's marketing department to do much of the footwork, keeping them informed of current promotions. Updating the spa website consistently is crucial, she notes, especially since Ruby's Spa off ers discounted monthly services. In managing her team of 32 employees, Pappas says that regular communication is key to making her busy spa successful. "I don't manage them all the same," Pappas explains. "I want to treat each individual diff erently, but I also want to keep work and our spa environment professional and fun. Everyone is here for a purpose." spa hopping dayspamagazine.com/freeinfo COURTESY RUBY'S SPA & SALON