Dayspa

MAY 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 76 ] • DAYSPA • may 2017 management workshop by Jennifer Purdie Software Simplifi ed New systems can help you streamline the retail side of your business—so you can focus on client care. © GETTY IMAGES W e all want to travel the path of least resistance. Just as you choose the fastest route to work in the morning, you look for ways to automate your spa's business processes. This isn't about laziness; it's about being effi cient, thus accomplishing more in less time. One highly eff ective way to do this is to incorporate software into your retail management practices. According to Software Advice (softwareadvice.com), a resource for computer software buyers that provides detailed reviews and research on numerous applications, 58 percent of the salon management software buyers who contact them are currently not using automated programs as key aspects of their overall management strategies. Yet, spa and salon operators are precisely the kind of business owners who stand to benefi t from these types of systems, for a multitude of reasons. "Adding an electronic scheduling, sales and inventory recording system not only eliminates a lot of errors but also creates a more secure and accurate way of tracking all areas of a business," says Felicia Brown, owner of Spalutions and author of Creating Lifetime Clients: How to Wow Your Customers for Life (Spalutions, 2016). The industry veteran started using software to track service and sales after discovering one of her staff members was stealing. Until then, she had relied on a paper sales tracking and inventory system, which left room for human error and deliberate deception. Now Brown believes in the value of software. "I'm certain it was a theft deterrent that prevented future losses," she shares. "And being able to access service and retail data more easily helped me create more eff ective sales and promotions, which increased revenue in all areas." She notes that good software can help track the purchases of individual clients and create repeat customers. "Some systems even have prompts to see if it's time for guests to repurchase products they've bought in the past."

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