JUL 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 74 of 100

[ 72 ] • # dayspamagazine • july 2017 marketing savvy by Barbara Diggs Taking It to the Streets ere's a new way to introduce your products and services to prospective clients. Behold, the power of the pop-up. COURTESY FACES BY LILIANA T here was a time when spa owners had to wait for new clients to walk through the door before they could dazzle them, but that's no longer the case. These days, spas are heading straight for the places where potential clients roam, giving them a tantalizing taste of their brand on the spot. That's right: The "pop-up spa" is a thing. For those unfamiliar with the concept, a pop-up is an event where businesses bring their products or services to a temporary location for a limited time. Although the scene has recently been dominated by retailers, the concept has increasing—and equally lucrative—potential for beauty and wellness businesses. A pop-up spa is not only a fun way to spread brand awareness, but it also creates the perfect opportunity to test the demand for your off erings and boost revenue. "My most profi table pop-up event generated $2,000 in retail sales and appointment reservations," says Liliana Aranda, who has held many successful events for her Oakland, California-based spa, Faces by Liliana. Here, Aranda and others share their insights and advice on planning the perfect pop-up.

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