JUL 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 79 of 100 • july 2017 • [ 77 ] © GETTY IMAGES THE LITTLE THING: Recycled music THE BIGGER ISSUE: As anyone who's ever listened to a tune on repeat can attest, when the same old spa music is played over and over— even if it's intended to be soothing—the eff ect can be anything but calming. Meanwhile, there are some tracks that guests simply don't enjoy for a wide range of reasons. "Music really sets the tone for relaxation," says Angee Smithee, area director of spas for the Hyatt Regency in Scottsdale, Arizona. "It should vary while fi tting the spa's concept and mood." THE QUICK FIX: Find audio streaming vendors who off er playlists that can be modifi ed and customized—Smithee's staff can even remove a song from rotation if it receives negative feedback. Plus, music menus in the treatment rooms let guests set their preferred volume and choose from waterfalls, chimes, ocean waves, classical, New Age—they can even turn it off for complete silence. THE LITTLE THING: Disposable dishes THE BIGGER ISSUE: Cheap plastic cups, plates and cutlery don't exactly make for an indulgent experience. "When you charge $200 for a massage, your customers expect to be pampered," says Renae Cassam, spa director at The Houstonian Hotel's Trellis Spa. "Plastic is for picnics," she quips. THE QUICK FIX: Invest in better-quality options. Trellis Spa serves lunch on high-end china with silverware and cloth napkins, and champagne and bellinis are off ered in fi ne crystal glasses. "We don't use disposable cups unless guests want coff ee or tea to go," explains Cassam. You can also buy upscale unbreakable options for the pool and other wet areas. "We're working on ways to be more eco-friendly by looking into shatter-proof, reusable champagne fl utes, tumblers and tea cups," adds Danielle Kichler, spa director at Dia Feliz Spa at The Cliff s Resort in Pismo Beach, California. THE LITTLE THING: A skimpy toiletry selection THE BIGGER ISSUE: Have you ever started a shower only to realize you've run out of shampoo, or that you need to shave but don't have a razor handy? Then you know how some spa visitors feel, and it's not pretty—especially if they're returning to a conference or heading to an event after their service. THE QUICK FIX: Off er a complete set of toiletries that ideally includes various hairbrushes, plus hairspray, styling gel, headbands, hair ties, mouthwash, toothpaste, toothbrushes, deodorant, cotton tips, razors, shaving cream, feminine hygiene products and plastic bags for damp swimsuits. "Male travelers appreciate men's haircare lines—and heated shaving cream dispensers are also a nice touch," Smithee points out. Ensure you're fully stocked by checking inventory at opening and closing, suggests Jordan. THE LITTLE THING: Bad lighting THE BIGGER ISSUE: Overly bright hallways and public areas can be a literal eyesore for spa-goers. "You don't want your guests squinting from the glare," says Jordan. "They need time to adjust to the outside world." THE QUICK FIX: Dim lights throughout the spa, raising them briefl y in retail areas when necessary—for instance, if clients are trying to fi nd the right shade of lipstick, bronzer or nail polish—advises Jordan. "Subdued lights are part of the Zen experience," she says. THE LITTL THE B I exa c fo C t h ec o tum b S p a at T h a t e u s o se e n at

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