DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
Issue link: https://dayspamagazine.epubxp.com/i/851584
[ 56 ] • # dayspamagazine • august 2017 HOW DO YOU ATTRACT NON-LOCALS TO YOUR SPA? building blocks quick question RETAIL ROCKSTAR THE PRO Valine Wheatley, owner and medical esthetician THE SPA Sage Spa, Campbell River, British Columbia, Canada THE STAR Stemulation Stem Cell Facial Serum WHY IT ROCKS "This serum is the most versatile product on our shelves—our liquid gold! In fact, our clients see a positive change in such a short period of time that it's a constant top-seller," enthuses the spa owner. "We are a new business in the process of developing our reputation as skincare experts, and this product helps us regularly exceed our clients' expectations. We also run a VIP program that includes discounted skin care as an added benefit, which encourages members to purchase home care that helps extend treatment results and protect their 'investment.' They say diamonds are a girl's best friend, but who needs diamonds when you have stem cells!" u Amber Peterson CEO and esthetician Amber Budd Atelier Burnsville, Minnesota I attract visitors from out of the area by working closely with other local businesses, and by being active on social media. I plan my social content a month in advance, and try to pre-post as much as possible. We are a part of our city's Chamber of Commerce, which is great for bringing in tourists; people call the Chamber or look on their website for recommendations all the time. Being a high- ranking page on search engines also helps a lot— SEO cannot be overlooked, as people use Google for everything now! In addition, I offer fi rst-time visit discounts for referrals, and that's especially appealing to travelers. " " Out-of-towners usually fi nd my spa through social media. A quick Instagram video of a unique facial massage or one that combines different facial machines does the trick. One recent video post included a device with an oxygen infusion; the feedback from new clients and non-locals alike was immediate. I also carry natural skincare lines and post about their benefi ts regularly, which always garners a big response! Melissa Fox founder and esthetician Flawless Skin By Melissa Fox Coral Gables, Florida " " My husband and business partner handles our online marketing (Google Ad Words), and we have strong relationships with the concierges at many of our city's hotels. We get a lot of great word of mouth too! Non-locals who are visiting their families and friends are regularly referred to us, and our clients working in retail also recommend us to their own tourist customers. We even have guests from Alaska who book long layovers so they can have services done before they fl y out again. I attribute these repeat out-of-towners to our high standard of service mixed with our culture of kindness—something we are constantly working on. Stacie Bowie owner Bowie Salon and Spa Seattle " " Want to be quoted in DAYSPA? Visit dayspamagazine.com/ quoted-in-dayspa to submit your contact information! M O R E O N T H E W E B