DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
Issue link: https://dayspamagazine.epubxp.com/i/862953
[ 60 ] • # dayspamagazine • september 2017 back to school Vendor Programs Spa owners should certainly take advantage of manufacturers' diverse educational programs in order to keep staff up to date on the latest products and techniques. "We see higher sales and book more services requiring devices when education is provided by the vendor," explains Nooney. "Our employees, including technicians and front desk personnel, are more confi dent recommending products and services when they feel knowledgeable, so education directly translates to greater fi nancial success and job satisfaction." Vance Soto, president and owner of Ole Henriksen Face/Body Spa in Los Angeles, believes that many spas don't fully utilize their vendors—from skincare suppliers to POS systems providers— and adds that they will often provide incentives for suggesting and utilizing their products or services. "You can even ask vendors to promote you on their social media platforms," he says. To make the most of training, Lisa Cooper, customer education manager for Éminence, advises that staff arrive early, in uniform and ready to participate. "Training that's interactive, informative and fun increases retention," she notes. "It also contributes to staff feeling valued, engaged, motivated and satisfi ed—and a happy staff means clients are more likely to return to the spa." Finally, Cooper adds, regular education helps spa owners and employees truly understand the brands they use, boosting their confi dence when answering client questions and thereby improving their retail sales. Éminence provides complimentary in-spa training, arranged at the spa's convenience, on a quarterly basis to keep its partners up to date on products, promotions and protocols. "Training can cover new product launches, massage techniques and retail training, as well as more advanced topics like product mixology to keep homecare recommendations and treatment protocols fun for clients and estheticians," says Cooper. "Each session is designed with our spa partner to ensure we deliver what's most valuable to them." "Education directly translates to greater fi nancial success and job satisfaction." TOP: COURTESY REPÊCHAGE; BOTTOM: © GETTY IMAGES