Dayspa

OCT 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 50 ] • # dayspamagazine • october 2017 for brides and grooms. The fi rst is incorporated into the champagne- centric Bubbles and Bliss menu. For the Private Glamour Room & Sparkling Wine service, fi ve bottles of bubbly are provided while up to eight participants get their hair and makeup done. A two-page group menu lays out ideas for bachelorette parties, bridal showers and day-of wedding parties, including services expressly designed for the mother of the bride (or groom!) and an opportunity to let the spa create custom goodie bags. A Couples Retreat package (190 min./$700) allows soon-to-be or just-wed twosomes to indulge in couples' massages, facials and mani/pedis. Local Inspiration The spa has spent the past year developing and promoting its Exclusive Hawaiian Treatments selection. Services range from a Sun Recovery Facial (25 min./$85) and Body Treatment (50 min./$145) that pamper guests with aloe, coconut water and coconut milk, to an Ali'I Indulgence body service (80 min./$230) featuring mineral-rich organic clay, Hawaiian coff ee fruit extract and a pohaku hot stone. "The products we've selected are made in Hawaii using indigenous ingredients," notes Matsumoto. Following my Lomi Lomi Massage (80 min./ $215), I was left entranced thanks to my therapist's rhythmic, hula-inspired touch and the spa's CocoMango signature scent, part of the private label Marilyn Monroe collection. "Marilyn Monroe Skincare products are rooted in aromatherapy, plant therapy, Certifi ed Organic ingredients and seed oils," says Matsumoto, who adds that the line supports global fair trade framing and sustainability practices. In addition to utilizing organic and local formulations, Kamaha'o is very much aligned with eco-friendly methods. The entire resort is Silver level LEED certifi ed for Existing Buildings Operations and Management (EBOM) and has extensive water reduction and waste minimization programs in place. Eff orts are all-encompassing: The Chef's Garden grows local herbs used in kitchens across the resort; the property boasts the largest rooftop solar photovoltaic system in its county; a storm water management system ensures as little ocean runoff as possible; and green cleaning products are used throughout the hotel and spa. Because of Maui's tourist nature, however, 90 percent of the spa's visitors are hotel guests. Another 5 percent come from neighboring hotels, and the fi nal 5 percent are locals. To draw in the latter group, the spa runs a membership program, but Matsumoto is pushing to create more enticing off erings for island residents. "We're working on developing an exclusive locals menu with competitive pricing to increase our capture rate on consistent repeat guests," she says. "In the near future, we're looking to host a monthly local's night in the Glamour Room that will focus on specials for salon services." Aside from the trials of attracting Maui residents to her facility, Matsumoto references the evolving spa industry and the hotel's seasonal nature as the big tasks she faces. "Generally speaking, seasonality is a challenge for resorts, so of course it aff ects our spa as well. Focusing on the local market is not only good business, it also helps address this seasonality issue," she explains. "Another challenge is remaining ahead of the curve in an industry that seems to move at light speed when it comes to innovation, design, technology and, most importantly, trends is also a pressing task. "Today's clients are more sophisticated, and although they seek what is familiar, they also want something new," continues Matsumoto. And how does Kamaha'o deliver just that? "We strive to provide the best quality products, unparalleled service and a unique, timeless experience," she says. This sentiment echoes in my mind as I think back to my day at Kamaha'o. I arrived craving that familiar, thorough facial and deep tissue massage I knew my skin and muscles desperately needed—but was also hoping to simultaneously experience a unique Maui touch. And that's exactly what I was given. u spa profi le TOP: COURTESY TAD CRAIG PHOTOGRAPHY; BOTTOM: COURTESY HYATT REGENCY MAUI RESORT & SPA parties including services expressly design e

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