Dayspa

OCT 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 70 ] • # dayspamagazine • october 2017 back to basics by Sophia Bennett Variety Is the Spice ACCORDING TO THE U.S. BUREAU OF LABOR STATISTICS, WOMEN MAKE UP 46 PERCENT OF THE WORKFORCE, and they fi ll a whopping 83 percent of jobs at beauty and nail salons. However, those who identify as black and Latino continue to be underrepresented in spa jobs. There are many incentives to reverse this lack of diversity, with one of the main ones being economic: A study from McKinsey & Company found that companies with a racially diverse workforce were 35 percent more likely to enjoy fi nancial returns above national industry medians. Katlyn Hatcher, director of spa and wellness for Nemacolin Woodlands Resort in Farmington, Pennsylvania, believes a diverse workforce benefi ts both her employees and customers. "Having diff erent viewpoints allows everyone on our staff the opportunity to grow and learn," she explains, adding that clients are more likely to get their needs met when they can choose from providers who have varying training, skills and backgrounds. But it can be hard to actively seek out diverse candidates when hiring staff for your spa (and retain them once they're on board). These six strategies will help you get started. FOLLOW THE SKILL SET Begin by checking community centers, grocery stores and websites geared toward diff erent neighborhoods for job bulletin boards. Bellevue, Washington-based Yuan Spa, for example, off ers acupuncture and cupping among other services that originated in Asia. "There are a lot of practitioners in the Chinese community who are already trained, and those are the ones I want to recruit," says spa director Sasha Sampson. To that end, the spa advertises its open positions in a variety of local Chinese language newspapers and magazines. 1 Creating a more diverse workforce will help you better serve clients—and your business. © GETTY IMAGES 2 PARTNER UP "Go to massage or esthetics schools in diff erent areas, and personally invite whoever runs it to visit your spa," suggests Bruce Schoenberg, owner of Oasis Day Spa in New York City and Westchester, New York. Schools are more likely to send their best students to spa owners they know and trust, so it's a good idea to develop relationships with them. Schoenberg has also asked ethnic skincare companies—as well as other businesses that have fi eld reps—to recommend job candidates who have impressed them on their travels.

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