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Issue link: https://dayspamagazine.epubxp.com/i/874364
[ 74 ] • # dayspamagazine • october 2017 winning ways TOP: COURTESY ÉMINENCE; BOTTOM: COURTESY FARMHOUSE FRESH THE BRAND: Éminence THE ORGANIZATION: Éminence Kids Foundation THE CAUSE: In 2014, Éminence launched the Éminence Kids Foundation (eminencekidsfoundation.org), donating a portion of the brand's proceeds to provide organic meals to children struggling with illnesses. The inspiration came from company president Boldijarre Koronczay, himself a survivor of childhood leukemia, who started the foundation to help children experiencing similar hardships. Collaborating with hospitals and clinics in locations around the world, the foundation sends organic fruits, vegetables and cold-pressed juices to young patients in need. Spas can take part by donating time or resources to local care facilities, and some hold fundraising events and organize raffl es to raise money. "We've served more than 48,000 meals to date," shares brand spokesperson Jessica Timberlake. One recipient was Krisztina, who was being treated at a clinic in Budapest, Hungary, for neuroblastoma (a type of cancer). With healthy nutrition complementing her medical treatment, Krisztina made a full recovery. "Her energy levels are back, and she even won a medal in a kids' duathlon where she swam and ran," says Timberlake. "She couldn't have done that a year and a half ago." THE BRAND: FarmHouse Fresh THE ORGANIZATION: Dog Bed Fairy THE CAUSE: FarmHouse Fresh started the Dog Bed Fairy initiative (farmhousefreshgoods.com) in 2015 as an eff ort to provide shelter dogs with a soft place to sleep. In the U.S., more than four million dogs enter shelters each year, and many sit and sleep on cold, damp concrete fl oors while they're awaiting a home. Delia McLinden, vice president of sales at FarmHouse Fresh, heard about a local shelter volunteer who was raising money and awareness by sleeping outside on the concrete in the winter to simulate what these animals feel. "We wanted to help," she says. "We took the funds we had set aside for client holiday gifts and instead bought dog beds for that shelter and a handful of others." Since then, the company has expanded the program by publishing the book Is It True They Call You the Dog Bed Fairy?, which can be sold in spas' retail areas; proceeds provide beds to shelters across the country. The brand has given over $55,000 worth of beds to shelter dogs in need thus far. "It's a fact that animals are happier when they're more comfortable in their surroundings, which makes them more adoptable and more likely to fi nd a forever home," adds McLinden.