DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
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F r o n t a n d E n t e r R e t a i l R e v a m p L i g h t i n g a c c e n t E n t r y c h i m e s R e t a i l d i s p l a y dayspamagazine.com • december 2017 • [ 45 ] Front and Enter The front desk or reception area acts as a literal entryway to a positive fi rst impression, so ensure its design welcomes and wows. "Updating one area of your spa is usually not enough—but if you must narrow it down for budgetary reasons, the front desk and retail areas will provide the quickest return on investment," advises Mia A. Mackman, principal consultant for Mackman ES and founder and president of the Arizona Spa & Wellness Association, based in Sedona, Arizona. Ufl and suggests buying a standout chandelier or other showpiece lighting to instantly boost the glamour factor; she often fi nds budget options at big-box stores like Home Depot. If you have a bit more cash, investing in new technology can dramatically streamline the reception's look and increase effi ciency. "With most software programs being cloud-based, you can pick and choose technology that matches your facility," notes Ufl and. "We love replacing old, clunky black computers with silver and rose gold iPads and stands, for example. Decluttering, and making everything cleaner and sleeker, totally changes the vibe at the front desk." You can also try a new feature, arrangement or point of attention in the reception area. Felicia Brown, business and marketing coach at Spalutions and owner of A to Zen Massage in Greensboro, North Carolina, has enacted simple but eff ective changes in spa entryways: adding a tabletop chime that invites guests to play, and a couple of salt lamps to infuse warmth. "We also placed an aromatherapy diff user in this area so that people smell a fresh scent as soon as they walk in the door," Brown adds. "We change it regularly, and write the 'blend of the day' on a small chalkboard nearby." Retail Revamp Your retail area should already be a major moneymaker, but sprucing up its look and functionality can boost revenue further without requiring a major investment. For shelves' backdrops, Ufl and recommends using a coat of light-colored paint that refl ects your spa's brand message to make products pop. "You can also add strategic signage and decorative touches, which can be refreshed seasonally," she says. "Get away from the 'wall of shelves' look and incorporate design-oriented pieces like vases or shelf talkers." Consider using signs to arrange products by skin condition, highlight staff picks, or post fi ve-star product reviews plucked from the web. Lighting accent Entry chimes Retail display "Try this! For a quick fi x, rearrange the layout of the room to create a fresh look without spending a cent!" —Felicia Brown, business and marketing coach at Spalutions TOP LEFT AND BOTTOM RIGHT: COURTESY ALEXIS UFLAND; BOTTOM LEFT: COURTESY FELICIA BROWN