Dayspa

DEC 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

Issue link: https://dayspamagazine.epubxp.com/i/902908

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m e n u m u s i n g s [ 58 ] • # dayspamagazine • december 2017 L et's face it: Increasing service prices is a necessary evil of being in the spa business. Stan Grod, owner of Massage Masters in Sherman Oaks, California, lists the most important reasons for raising your prices: You need to make a profi t; you must be able to pay your staff the going market rates; and you have to keep up with infl ation and other businesses, so you don't devalue your off erings. As a spa owner or manager, you simply can't aff ord to shy away from this inevitable issue, but you can minimize backlash and appease disgruntled clientele. There are a plethora of proven ways to ease into this much-needed transition, both for spa pros and their clientele. e Magic Number Price increase s should be considered well in advance of their implementation. Before planning price jumps, Grod researches the market: Has the minimum wage changed? What's the competition charging? If other businesses are upping their prices or minimum wage is on the rise, he says it's time for him to raise his prices as well. Grod plans increases for a year or more out, and the amount is usually small—about $3 or $5 per service, and lower for less expensive ones. He also prefers to keep prices at odd numbers. "I would rather price a treatment at $79 than $80," he explains, his logic being that round numbers can "look" more expensive. menu musings by Amanda Baltazar © GETTY IMAGES Raising your menu prices can be a necessity— here's how to best implement those increases. Money Matters

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