DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
Issue link: https://dayspamagazine.epubxp.com/i/918922
U p p i n g t h e A n t e [ 58 ] • # dayspamagazine • january 2018 building blocks business boosters Clear Skin Ahead Pros looking for a quick and easy add-on for facial services can consider prepackaged options, like the Repêchage Biolight Luminex Mask . A 15-minute express treatment designed to help exfoliate and brighten the skin, the crème features AHAs, kaolin clay, botanicals and the brand's proprietary seaweed fi ltrate. Each box contains 12 packets of pre-measured masks that can be used alone or incorporated into other spa services to improve clients' complexions. repechage.com Upping the Ante Because clients can go almost anywhere to get a mani/pedi, spa and nail salon owners must always be on the lookout for ways to distinguish their businesses from competitors. One easy solution is Essie's Bottle Service —part of the brand's Premium Salon Insider Program—in which each manicure includes a brand-new polish that is then gifted to the client at the end of the appointment. This built-in retail aims to upgrade the client experience, and will allow spas to feature the trendiest colors available and avoid displaying used lacquer. "It's a simple integration with high yield," says Teresa M. López, general manager of Essie Professional. "Inventory levels are optimized, premium shade impressions are guaranteed, and technicians are always equipped with a fresh tool and color." essie.com R O B U S T F O R M U L A It's no surprise that face masks have blown up into a huge trend. They're able to mass deliver much-needed actives to the skin at once—and are such fun to "play" with. Spas can take advantage of this lucrative craze by offering an assortment of options in their retail areas. Consider the Satin Smooth Ultimate Premium Quality Sheet Masks , made of nonwoven cloth sheets and saturated with customized formulas that target different concerns. The single-use, 15-minute treatments are available in six varieties: • Brightening • Charcoal • Moisturizing • Nourishing • Sensitive • Stem Cell Also available: a point-of-sale countertop display for showcasing all six masks together. satinsmooth.com Cheat Sheet With the quest for holistic wellness showing no signs of stopping, spas that only address external skin and body care may feel like they're falling behind. Adding equipment like the Sanctuary Full Spectrum Infrared Sauna from Jacuzzi and ClearLight Infrared can help fi ll that gap. Off ering the full spectrum of infrared wavelengths, the saunas allow heat to better penetrate into joints, muscles and tissues to boost oxygen fl ow and circulation. "We've helped so many clients reduce stress, detox and lose weight; our studios are thriving!" enthuses Lee Braun, owner of Perspire Sauna Studios, with three locations in Orange County, California. infraredsauna.com W E L L N E S S W A T C H Heated Havens