Dayspa

FEB 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 40 ] • # dayspamagazine • february 2018 director Cindy Present, the program refl ects elements of marine biologist Wallace J. Nichols' book, Blue Mind (Hachette Book Group, 2014), which discusses how spending time near or in the water can reduce stress and encourage overall happiness. The Ripple Eff ect includes activities such as the aforementioned Floating Mediation in the Pool Barn, lakeside yoga on standup paddleboards, aquatic Zumba and more. During my stay, I was most curious about the innovative Aqua Stretch Myofascial Release (25 min./$95; 50 min./$155), a newly implemented treatment that's already one of the spa's most requested off erings. This one-on-one assisted stretching session conducted in the Pool Barn is a combination of a deep tissue massage and intense physical therapy. As we stood in the shallow water, aquatics specialist Monica Gutierrez guided me through a series of precise and dynamic stretching exercises. This personalized treatment involved constant communication, as Gutierrez continually checked in to see where I was experiencing pain or tightness and then focused on those specifi c areas. The experience was both blissful and rejuvenating, as I felt my muscles relaxing immediately and tightness quickly (and noticeably) dissipating. Ensuring a Positive Experience As an upscale setting with affl uent clientele, the LakeHouse Spa is committed to keeping guests happy. As such, employee recruitment and training is paramount. "We hire people who have the right personality and mindfulness for our team. Staff members should be calm, empathic and passionate. They must enjoy other people and being part of a goals-driven team, and they should be healthy, or motivated to get healthier so they can help others do the same," says Clapoff . "They have to come to the table with a service-oriented nature, but I'm not necessarily looking for someone who has been in the wellness or hospitality industry—that's something we can train for." Drawing about 50 percent of its clientele from locals who enjoy the spa's day packages, Lake Austin also attracts guests from as far as New York. The resort works with travel agent partners through targeted marketing, and has recently started outreach to the West Coast. In addition to advertising and public relations, not surprisingly, social media also plays a major role in the spa's promotion. "It's a normal part of life now," notes Clapoff . "It has really helped us get the word out about the spa." One successful program included the hashtag #LakeAustinSpa20, created to celebrate the resort's 20th anniversary in 2017. Featuring "selfi e stations" throughout the property, guests were invited to fi nish the sentence: "Lake Austin Spa Resort makes me feel..." They were encouraged to write their answers in chalk and post selfi es with the hashtag to Instagram and Facebook. Some guests continued to use the hashtag throughout the year, sharing their favorite memories of the spa resort to generate widespread word of mouth. u spa profi le dayspamagazine.com/freeinfo 1 - 9 1 6 - 9 3 9 - 9 8 8 8 1 - 8 0 0 - 4 7 6 - 0 2 2 6 t o l l f r e e w w w . i l l u m i n a r e c o s m e t i c s . c o m With our 3 creamy mineral foundations each with soothing zinc oxide, SPF 20, superior coverage and a natural looking finish Whatever you need, we've got you covered

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