JUN 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 54 ] • # dayspamagazine • june 2018 marketing savvy by Barbara Diggs Selfi e Smarts e designated selfi e station is a growing trend that helps spas easily harness social media—by letting clients do the marketing for them. T here's no doubt about it: We're living in the age of the selfi e. People are simply obsessed with taking pictures of themselves. Ju st head over to Instagram: The hashtag #selfi e has over 340 million photos, while #me clocks in at a staggering 350 million-plus—numbers that jump by the tens of thousands daily. Some savvy spas have caught wind of the immense marketing potential behind the phenomenon and have tapped into that power by creating "selfi e stations" or "selfi e walls." These designated areas encourage guests to take pictures of themselves, then post those snaps to their favorite social media sites—ideally tagging the spa and using its unique hashtag, thus spreading the word about the business as organically as possible. "If people feel good at your place, they'll want to take a selfi e and share that experience with their friends online," says Mitra Silva, CEO of LA Healthcare Design, a Los Angeles-based fi rm that designs waiting rooms and selfi e walls in healthcare and wellness facilities. So far, spas that have employed selfi e areas are enthusiastic about the results. "During our grand opening, tons of great pictures of our guests popped up all over social media," enthuses Abbey Martini, marketing and salon manager for The Spa at River Ridge in Dublin, Ohio, which opened its doors in 2015 with its selfi e wall prominently displayed. "Since then, we've seen popular local bloggers snap a shot to commemorate their day, tons of super cute kid pictures, and a really special photo of two dads who brought their daughters in for manicures and blowouts before a daddy-daughter dance." Ready to capitalize on this simple social media marketing trend? Here are six keys to selfi e station success. © GETTY IMAGES

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