JUL 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 50 ] • # dayspamagazine • july 2018 winning ways by Stephanie Vozza C O N T R I B U T E S T O A C A U S E hether it's a personal mission or a cause that's near and dear to your clients' hearts, giving to charity helps solidify your reputation as a spa that cares. Not only will customers be drawn to your eff orts to give back to the community; having a mission makes you an employer of choice, according to a recent article in Fortune magazine. That means you'll be able to attract and retain talented staff , too. So whether you're already actively involved with a worthy cause or are thinking about initiating a new eff ort, get inspired by—and perhaps even partner with—the following beauty and wellness brands and their generous endeavors. A World of Difference STOPPING TRAFFIC Seattle-based luxury brand The Beauty of Hope donates 10 percent of all sales of its handcrafted soy candles to organizations that share its mission to end human traffi cking. This year, the company has partnered with Rescue:Freedom to sponsor a safe home in Thailand for survivors of sexual exploitation. The Beauty of Hope team also volunteers at clothing drives, sources and assembles "blessing bags" for street outreach, and participates in awareness walks. "The Beauty of Hope started on my kitchen stovetop with a vision to be a resource for nonprofi ts working to end human traffi cking," says CEO Kristina Valiani. "Our spa partners' support from the very beginning is why we are able to make such an impact." e Beauty of Hope Five companies that are big on altruistic eff orts—and off er plenty of opportunities for spa partnerships. SAVING ANIMALS Founder Steve Wiseman launched Nail & Bone nail polish as a way to focus on social impact and live a more purposeful life—specifi cally, through giving homeless and sheltered pets a second chance at happiness. With products sold online, at pop-up events throughout Los Angeles and via nail salon partners, 20 percent of its retail and wholesale proceeds are donated to pet shelters. Wiseman also works with celebrities who promote animal causes, including Halle Berry, and Maddie and Mackenzie Ziegler of Lifetime's reality television show "Dance Moms." "We want to reach children with our 'Adopt don't shop' message," says Wiseman. "Nine thousand animals are euthanized every day. If we can convey our message to today's youth, within a generation we can change their outlook." Nail & Bone

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