JUL 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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B r e a k i n g U p I s H a r d t o D o • july 2018 • [ 65 ] Consultancy group Raison d'Etre's new Think Tank for Wellness recently named "break- up breaks" its second wellness "anti-trend" of 2018. The idea is that spas can offer well-being escapes that help guests recover from traumatic events such as a child leaving home, job loss or a romantic breakup. Themed escapes can include solo travel options with comforting amenities, as well as emotional healing therapies, stress management sessions and life coaching services that offer a sense of community and companionship when it's needed most. "Once spas recognize their role in healing, support and emotional care, a whole new element of wellness travel can be opened up," says Anna Bjurstam, founding member of the Global Wellness Summit and Raison D'Etre leader. "Spas and retreats are no longer a place to simply 'relax'—the demand for deeper, more emotionally motivated care is set to rise across the globe." Basic Training With staff recruitment becoming a major challenge in the spa industry, as confi rmed by a 2017 International Spa Association (ISPA) industry study (which revealed some 30,000 vacant positions), retaining employees has never been more important. Implementing a thorough training strategy is therefore critical for business owners and operators. That's why U.K.-based education provider The Training Room recently launched The Insider Mini Guide to Training Salon and Spa Staff . Included are ideas for understanding individual personality types and ways to adjust your instruction to suit them, as well as tips on how to make the most of staff members' current skills, how to implement creative in-house training approaches, the importance of product knowledge and why it's so crucial to provide ongoing education. To view the entire guide, visit Breaking Up Is Hard to Do W E L L N E S S W A T C H 1 . 8 0 0 . 5 6 2 . 5 3 7 7 © GETTY IMAGES

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