Dayspa

JAN 2013

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

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EDITOR'S PAGE On the Level Much like the clients you serve, the spa industry thrives on a steady diet of balance. T he spa way of life is a yin-yang proposition, so it's not surprising that spa professionals and aficionados naturally seek balance in all things. Sometimes that balance boils down to the mind, body and spirit of a single client, and sometimes it applies to an entire aspect of the industry. To the latter point, one such balancing act has caught our attention lately, and it concerns what used to be two very different approaches to spa care: natural and technological. Remember when spas tended to be categorized as either "natural and earthy" or "advanced and high-tech"? As a spa owner, you had to decide which kind of spa you were going to be, and then, create your menu and order your products based on that limited choice. However, over the past few years, just like the natural resource for which it's named, the spa industry has sought its own level, and the two bodies of water in this case—the natural and the technological—have morphed with barely a ripple. Socalled "natural spas" have taken advantage of such science-based tools as LED therapy, multifunction pods and stem cell technology, finding them to be gentle, safe, noninvasive and effective. And so-called "hightech" spas have discovered the power of nature-based ingredients and simple hands-on techniques to achieve optimal results. So it seemed appropriate to us at DAYSPA that this first issue of 2013 emphasize that yin-yang of nature and science with two seemingly Linda Kossoff disparate features: "Botanical Blockbusters" (page 60) presents Mother Executive Editor Nature's best in all its pictorial splendor, along with some astonishing information about how science is helping us harness those powerful resources to transform skin; and "A Tale of Telomeres" (page 70) explains how scientists are using this newly channeled antiaging phenomenon to help wellness professionals prescribe the most effective lifestyle choices for clients. How can you best deliver this combo-pack approach to your clients this year? With a balanced business approach of marketing, sales and customer service, of course! Start with our Marketing Savvy column, "Mark Your Calendars!" (page 76) to plan a year's worth of can't-miss spa promotions, then find out how to make the most of the popular twice-yearly event, Spa Week (page 50). And, of course, don't forget your retailing—in this month's debut, our new column Profit Center (page 82) will supply some great ideas for selling hair and scalp care products. Also, I'm proud to announce the launch of DAYSPA's digital edition! We'll still be available in print, of course, but now you'll have the option of reading our monthly issues from the convenience of your computer screen. (See your inbox or visit dayspamagazine.com and click on "Read current issue" to check it out!) It's just our balanced approach to supporting you—after all, we are a spa magazine. Remember when spas were categorized as either "natural and earthy" or "advanced and high-tech"? ➥ P.S. Have an inspiring spa business story to share? Write to me at lkossoff@creativeage.com. 16 DAYSPA | JANUARY 2013

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