DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
Issue link: https://dayspamagazine.epubxp.com/i/99723
SPOTLIGHT ON... will be used for facials and back treatments (each at 60-90 min./$100-$155). With cinnamon, vanilla and sweet sugar notes, it smells like Red Hot candy hearts—guests say they can taste them when they smell the massage oil! I also give guests a goodie bag containing samples of the body oil to take home so they can enjoy the aroma long after Valentine's Day. Karyn Lee, director of marketing, Dtox Day Spas in Southern California's Encino and Los Feliz: This year we are featuring multiple promotions. We're offering our Organic Chocolate and Cherry Facial and the Suitehearts Massage, which have been seasonal favorites for the past two years. We are also presenting a new service: the Champagne and Roses Body Wrap. [All three treatments are 50 min. and pricing is TBD.] What are some key considerations when planning these promotions? Lee: We try to switch up treatments and services each year and play upon current trends in the industry. Because our spa has a strong wellness focus, we don't want clients to go home and negate the treatment they just received. So, to help them maintain these results, we also take complementary product promotions into consideration. This year, we are featuring Ilike's Sour Cherry Gel Mask, which is jam-packed with antioxidants to help nourish and regenerate the skin. Aranda: I look at what I've done in the past and the feedback I've received from my core clientele. My business attracts a very non-traditional spa client base, so my Valentine's Day services tend to follow suit. I cater mostly to single women, so the couples' treatments don't really resonate with them. Last year, I did a take on Mother's Day and promoted mother/daughter treatments. I also incorporate a new product into my Valentine's Day promotion each year. It gives clients and staff something fresh and exciting to look forward to. Bray: The first year we launched this contest, we were late in commencing the planning process. This year, we will begin preparations in December and start marketing right after the holidays, since we don't want to mesh the two seasons together. How are you marketing for V-Day? Bray: We have a page on our website dedicated to the contest. We create a press release, which we send Cupid's Spa Treats (continued) Pevonia Spa-at-Home Essentials Kit This collection contains all of the essentials needed to re-create a romantic spa experience at home. 800.PEVONIA, pevoniapro.com 34 DAYSPA | JANUARY 2013 Saian Strawberry Cleanser Sweetsmelling strawberry oil functions as a natural moisturizer and protectant. 800.291.1130, saian.net Archipelago Botanicals Red Amaryllis Diffuser and Fragrance Crystals Rich red amaryllis, clementine and cassis combine forces to create a romantic and relaxing aroma. 800.399.4994, archipelago-usa.com Fleur's RoseJasmine Candle This sweetsmelling candle serves as a great couples' massage mood-setter! 877.353.8777, fleursusa.com Kanshi Naturally Healing Massage Oil Helps rebuild the skin barrier and leaves skin silky smooth. 800.248.7546, kanshibeauty.com