DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
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BUILDING BLOCKS Retail Superstar The star: HydroPeptide Serum: AntiWrinkle Cellular Transformation The spa: Peace of Mind Skin and Body Care in Studio City, California Why it flies off the shelves: "Clients experience lifting and plumping and feel more hydrated—most see a difference within a few days," says spa owner Wendei Smith. "Out of everything I sell in my spa, this is the product people can't seem to live without—they will repurchase a bottle before they run out so they are never without it. I have one client who called the serum 'face crack.'" How it's promoted: Strategic sampling. "I penetrate it into my clients' sk via ultrasound during skin m most facial services, delivering im immediate results," Smith s says. "Then I give two samples to every client over 30, and r recommend they use it twice a day for a week. In many cases, within the week, the clients will stop by to purchase the full-sized serum—it's that good!" WENDEI SMITH Badge of Honor For spa professionals, building customer trust and loyalty is of utmost importance. And, of course, the first step toward getting pros to know clients is actually learning one another's first names! To help expedite the client/service provider introduction, Imprint Plus offers the Reusable Name Badge System, which provides spa owners with on-site tools and software to create and personalize staff badges with names, colors and your spa's brand logos. It pays to foster an instant connection; in fact, according to a 2012 survey conducted by Social Science Research Solution, 76% of consumers have more trust in a business, and consider a company more professional, when employees wear name badges. The Reusable Name Badge System is also easy on a business's budget as its badge plates, personalized inserts, lens covers and magnetic fasteners can be snapped together or apart easily. (So, when a new team member comes on board, you can toss the old insert and slide in a new one—no need to order more supplies.) For more information, visit CLASS ACT Looking to freshen up your spa space via stylishyet-functional furniture? The new K9 furniture series from the Gharieni Company includes a cosmetic trolley, laundry trolley and washstand cabinet. The pieces, designed to supplement the company's treatment tables, come in more than 50 wood and color options to accommodate a wide range of spa décor styles. Promoting peaceful and tranquil environments was the objective for this collection, says company owner Sammy Gharieni. Accordingly, all pieces include open-silent drawers that won't distract clients receiving treatments. "Our philosophy is to realize the individual wishes of customers, and to meet the continuously evolving requirements of the market," Gharieni says. For more information, visit gharieni.de. 38 DAYSPA | JANUARY 2013