Dayspa

JAN 2013

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

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THE ART OF THE FIFTY-BUCK FACIAL "We all grab dinner and enjoy a little pampering." 1.800.562.5377 Use FreeInfo #23 54 DAYSPA | JANUARY 2013 For many spas, Spa Week marks one of the busiest times of the year, akin to retail activity during "Black Friday" and the holiday shopping season. Many participating spas report record weeks and 20% to 30% increases in business. Motivating and preparing your staff is vital to ensuring the best client experiences possible. Kaupe beefs up staffing at her Atlanta spa to make way for the wave of clients that come in during Spa Week. "I'll bring in extra massage therapists, since that is one of our big Spa Week services," she explains. She also stresses the importance of keeping employee morale high 2 throughout the hectic event. "Before Spa Week, I make sure all of my employees get facials and massages," Kaupe says. "And after the event, we do a girls' night out. We all grab dinner and enjoy a little pampering." Enforcing selling initiatives is especially important during Spa Week, as client retention and rebooking are key objectives. "We keep track of how many clients our employees rebook each day," Trimmer says. "If their rate is above 30% at the end of each month, my service providers receive a bonus. It's pretty safe to say there's a lot of rebooking going on during Spa Week." © LAURA DOSS/CORBIS PREPARE (AND PAMPER) YOUR STAFF.

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