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Issue link: https://dayspamagazine.epubxp.com/i/99723
WINNING WAYS awesome vehicle for her—she needed it horribly—so that's how we got involved with them. Why a fashion show? We held a similar fundraiser four or five years prior to this one. It went so well, and people had so much fun, that when our 25th anniversary came around and we began brainstorming charitable social events, my staff really wanted to do another one. The concept everyone was most excited about was a 'walk through time.' We started by showcasing cavewoman fashion and then took it all the way through Cleopatra, Marie Antoinette, Josephine Bonaparte, Coco Chanel, Princess Di, Cher… we based the show around icons to demonstrate the evolution of beauty. Each model had her hair, costume and makeup styled accordingly. Were there any differences between this fashion show and its predecessor? We had a better handle on it this time. The first time, we featured 73 models, and that was probably not the smartest decision, so for this one, we decided to use fewer models and pay more attention to detail. Our goal was to make it educational, but still fun. How do you make a fashion show educational? When each model walked out, we spoke about how, throughout history, women have utilized different, specific items for beauty purposes. For instance, many used talc or egg white wash to brighten their complexions during Elizabethan times. We threw in a couple of historical facts, too, but we mainly kept the discussion to beauty; specifically, what was going on with hair and makeup during each time period. We feel that education is what sets us apart as technicians, so we wanted the audience to walk away with impressions that would stick with them, something more than just, 'that was really cool.' What role did your staff play in event-planning? Each stylist was responsible for one icon. They had to do some research—they pretty much presented little reports on each person. To assign topics, we looked at our makeup artists' and estheticians' strengths and assigned each to present the icon that best matched her own aesthetic. Did your employees volunteer their time? Yes. Service is part of my handbook. If new staffers aren't on board with giving back, they will be once the rest of the From Egypt's golden empire to the swinging '40s and beyond, each model represented a specific era and was made up, coiffed and costumed accordingly. 96 DAYSPA | JANUARY 2013