Dayspa

JAN 2013

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

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IN THE NEWS Awards Season A Horse of a Different Color OPI recently unveiled its first international short film, Instinct of Color, which features a dance-off between four female dancers and a trained thoroughbred named Lady in Black (after OPI's classic black lacquer, of course). In the film, Lady in Black performs a series of dance moves including ballet and tap. (The horse's hooves change with each new dance segment, showcasing OPI's bestselling lacquers: Pinking of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues.) The overarching theme of the film is that nail color can be a powerful vehicle of self-expression. "I always say that nail lacquer can change your look—and your outlook," explains Suzi Weiss-Fischmann, OPI executive VP and artistic director. "Today, nail color can convey feelings and emotions, and in this short film, four women communicate through dance and color. With a trained thoroughbred who could replicate the dancers' moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand." To view the film, visit youtube.com/user/OpiProducts. JOB JUNCTION The Allied Health Association launched a nationwide job board last November, creating a free platform for businesses to post job openings, and for beauty professionals to peruse employment opportunities. Katie Stanton, Allied marketing coordinator, says the job board is just one of a number of developments the company is rolling out to help professional members achieve success. "We want to branch out and become a one-stop shop for insurance, training, equipment and now, jobs," says Stanton. The online program is limited strictly to spa and salon professionals and, to ensure postings remain beauty industry-specific, all are reviewed and approved before they go live. "This filtered and monitored service results in better job leads for businesses and beauty schools," concludes Stanton. "Beauty professionals can find peace in knowing responses come from qualified and capable applicants and, in turn, applicants know the available positions are legitimate." For more information, visit, alliedhealth.net. 98 DAYSPA | JANUARY 2013 Cosmoprof North America was recently recognized by Trade Show News Network (TSNN), as one of the country's 25 fastest-growing trade shows, in net square footage. The TSNN award program, in its third year, recognizes trade show industry success in several categories including growth attendance and overall show quality. Cosmoprof officials accepted the award last November at a ceremony in Louisville, Kentucky. "It is an honor to be recognized for our team's combined hard work and dedication," said Daniela Ciocan, director of marketing for Cosmoprof North America. "This award motivates us to take our show to a higher level and continue to showcase novelties and new ideas to fascinate and engage our audience of beauty professionals." The first-ever winners of La Prairie Award for Innovation in Marine Protection were announced at the 2012 Prince Albert II of Monaco Foundation's Award Ceremony, held at the Science Museum in London last October. The awards recognized projects that aim to resolve environmental issues, and the company supported winning initiatives through monetary grants. Three winners were chosen via a public voting system on La Prairie's Facebook page as well as by an international jury, led by environmental activist Céline Cousteau, founder of CauseCentric Productions and special ambassador for La Prairie's Advanced Marine Biology collection. The grand prize winner, the Monk Seal Conservation Project—which helped save endangered species in the Mediterranean Sea— received a cash prize of $100,000. "The Prince Albert II of Monaco Foundation shares our mission of protecting the Earth's resources and providing advanced sustainable solutions through awareness and, most importantly, action," stated Patrick Rasquinet, CEO and president of the La Prairie Group. For the 12th consecutive year, Allure's "Best of Beauty" Awards named Tweezerman's classic Slant Tweezer the best tweezer of 2012. Since 1996, the magazine's editorial staff annually samples, researches and tests new and established products in the market in an effort to parse out the "best of the best." Award product categories range from tools and hair care to makeup and moisturizers. "We are deeply honored to be selected as a winner alongside such esteemed peers in the industry," said Dr. Cornelia Wittke, CEO and president of Tweezerman International. "We are committed to developing top quality tools that stand the test of time. Our Slant Tweezer…has delivered that promise for more than 30 years, and it makes our team very proud to be recognized by Allure for our efforts."

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