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PARTNERS IN GREEN Picking a Partner Protecting the earth and maintaining an affinity with nature and its precious resources is an integral part of nt Pevonia's philosophy. Pevonia's fervent commitment d's to environmental preservation began with the brand's inception in 1991 and has continued steadfast for more i than two decades. As a driving force in the industry's ongoing development and outreach, the company prides itself as a global leader in natural, crueltyfree products that are chirally correct and deliver professional results. Additionally, Pevonia International adheres to and encourages its Global Distribution Network (100+ countries) to implement a "business best" recycling and power conservation program (reduced power consumption, eco-friendly work stations, paperless/nearly paperless communication, etc.). Pevonia also offers post-consumer recyclable/reusable packaging and is an avid supporter of key environmental preservation organizations. AVEDA Respecting Mother Earth is nothing new for Aveda. Founded in 1978, the company has always been at the industry's cutting edge in this regard, "innovating botanical technologies and rituals of wellness to promote beauty and balance, while pursuing an ambitious social and environmental agenda," says Chuck Bennett, vice president of Aveda Earth and Community Care. Empowered by its unique mission, the company strives to set new benchmarks for itself when it comes to environmental sustainability and corporate responsibility. "By turning conventional thinking on its end, Aveda demonstrates that a beauty manufacturer can provide a habitat for native wildlife as Aveda's headquarters houses a natural habitat for native wildlife. 44 DAYSPA | APRIL 2013 part of its facilities, produce with 100% renewable energy, and sell products with naturally derived ingredients that provide cutting-edge performance. "Aveda tries to ensure its products will not only benefit customers through exceptional performance, but will positively impact the people and economies from which the product's ingredients are sourced," Bennett continues. "We do so whenever possible by using organic, sustainable or renewable plant-based ingredients, providing fair compensation to suppliers, and/or purchasing ingredients that are biodegradable and processed in an environmentally responsible manner." The company is proud to manufacture with 100% certified wind power. "Aveda believes that supporting organic agriculture is the first step toward truly sustainable agriculture," says Bennett. "We have increased our organic certified oils and raw herbal ingredient purchases from a tonnage volume of approximately 25% in 2000 to more than 90% today. Energy efficiency has been a key focus from the time we began our own manufacturing operation more than 20 years ago. We continuously monitor our water use and introduce new technologies for reducing consumption whenever feasible, ranging from low-flow plumbing fixtures to highly efficient, clean-in-place systems in our manufacturing operations." "Make sure that vendors are transparent about their practices and initiatives. Ask about their approach to environmental responsibility, then find out how it is incorporated into the company's products, services, practices and interactions with your spa." —Boldijarre Koronczay, president and founder, Éminence Organic Skin Care "Ask vendors what they do to engage with their consumers to promote environmental sustainability, and whether they measure and monitor their environmental footprint. A spa should also ask a vendor about its commitment to the community and society, as this is an important aspect of holistic sustainability." —Richard Pietz, global director of product development, Jurlique "Questions to ask prospective vendors include: Is the product made locally? Can it easily be recycled or does it go back into the earth at the end of its intended use? Is it available in a less toxic form?" —Chuck Bennett, vice president, Aveda Earth and Community Care "I believe that a solution for packaging waste should be addressed. Ask the vendor where old packaging ends up, and whether it is made of 100% recycled paper." —Michelle Doan, founder and CEO, Emani ©ISTOCKPHOTO.COM PEVONIA The companies covered here represent a small sampling of environmentally responsible, potential vendor partners for spa owners. Sometimes, however, companies aren't what they seem. If you're committed to being a green business, you'll need to do some legwork to make sure that your chosen supplier's business philosophies and environmental practices align closely with your own. Here are some things to consider before you sign on the dotted line: