DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
Issue link: https://dayspamagazine.epubxp.com/i/99723
Launchtime! This month, Body Drench, an American International Industries (aiibeauty.com) company, introduces its Exotic Oil collection. The three-item body oil collection, comprised of Moroccan Argan Oil, Tahitian Monoi Oil and Indian Neroli Oil, aims to stimulate spa-goers' senses with rich notes inspired by some of the world's most exotic destinations. "They were created to provide both high-quality, opulent additions to services and aesthtically appealing retail items," says Nadia Fathallah, senior brand manager of Body Drench. Advanced Mineral Makeup's (advancedmineralmakeup.com) Luxury Lash Mascara boasts a unique formulation of vitamins A, C and E, as well as seaweed proteins and algae extracts, which work to promote fuller lashes that won't smudge, clump or flake. The mascara also aligns with the company's mission of developing products that are allnatural and nontoxic, as it is free of harmful chemicals such as coal tar and petroleum. "Mascara ingredients lists can really be an eye-opener, and not in a good way," states president and CEO Annie Mayo. "That's why the Luxury Lash Mascara is free of ingredients that could weaken the lashes and cause them to fall out." Curly-haired clients have two new solutions to help combat the dreaded frizz, courtesy of Aveda (aveda.com): Be Curly Curl Controller and Be Curly Enhancing Hair Spray. Both items aim to help clients achieve soft and defined curls via nourishing blends of natural ingredients. The Curl Controller contains babassu oil to smooth, condition and elongate curls, while the Hair Spray's wheat protein and aloe combo lends long-lasting hold, sans crunchiness or flaking. "Frizz is a concern for 3 in 10 women, so we've taken steps to address clients' need for products that give them the curl they want with serious frizz control," states global creative director Antoinette Beenders. "Our Be Curly collection is greatly enhanced by these additions, designed for guests with a variety of curl patterns and styling preferences." GOOD DEEDS Éminence launched its latest environmental initiative last November. As part of an ongoing effort to fight global climate change, Éminence Organic Skin Care (eminenceorganics.com) is planting a tree for every professional and retail product sold, and each new Facebook like, too! Launched last November, this environmental initiative partners the company with tree planting organizations such as Trees for the Future (treesforthefuture.org), with the goal of planting more than 1,000 football fields' worth of trees in its first year. Mark Lees, Ph.D., president of Mark Lees Skin Care, Inc. (marklees.com), was presented with the 2012 Esthetics International Humanitarian Award from The Southern Spa & Salon Conference last November, at the organization's annual conference in Hickory, North Carolina. The award recognizes Dr. Lees for his outstanding community service contributions, and commends the positive example he has set within the spa and salon industry. Dermalogica's (dermalogica.com) philanthropic arm, joinFITE, which funds micro-loans to help women around the world start or grow businesses, has surpassed its initial goal of funding 25,000 female entrepreneurs in less than two years. Dermalogica founder and CEO Jane Wurwand Dermalogica's Wurwand (right) discussed recent announced the achievement at the company's Power strides made through joinFite at the company's Breakfast with 40 Step Up Women's Network members in annual Power Breakfast. New York City last October. advancing our industry Industry Professionalism Pledge to Safe, Ethical Practices We are all beauty industry professionals. At times, it may seem there are those outside our industry who do not see us as such, like the many state policy makers introducing legislation to deregulate our fine industry. However you and I know the value our industry adds to the U.S. economy and most importantly to peoples' lives. As we start this New Year, make a statement by showing your colleagues and community your commitment to professionalism! The Professional Beauty Association (PBA) invites you to Take the Pledge and commit to its Code of Ethical Practices, developed to help facilitate professional standards and guidelines in the beauty industry. A specific Code has been created for each section of PBA membership: manufacturers, distributors, salon/spa owners and beauty professionals. Upholding and practicing professional standards is paramount to maintaining the trust the public places in our industry. The Codes are display-ready and a way to showcase to clients, team members and business associates that your place of business is committed to high ethical standards and practices. Simply commit, print, sign and display! In addition to the Codes, PBA has also released Best Practice Guidelines for salon/spa owners and licensed professionals. These Guidelines cover a range of topics, including products, procedures, environment, and guest relations, and are designed to help ensure the highest level of success and represent the professional beauty industry in a positive manner. As the nation's largest trade association for the professional beauty industry, it is PBA's mission to continually foster and provide the tools that create and maintain professional, safe, clean, and healthy work environments, products, and practices for beauty professionals and consumers alike. We have set a New Year goal of securing 2,013 new pledges by the end of 2013: Join PBA in standing up for and promoting professionalism in our industry. Make your commitment at probeauty.org/pledge. Max Wexler Chair, Professional Beauty Association PBA Membership Advances Our Industry. Join Today! probeauty.org | 800.468.2274 dayspamagazine.com | JANUARY 2013 99