DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
Issue link: https://dayspamagazine.epubxp.com/i/99723
5 THE ART OF THE FIFTY-BUCK FACIAL BE FLEXIBLE. Due to the popularity of Spa Week, spa owners often find that their technicians' schedules fill up long before the event commences. To ensure new—and existing— clients receive treatment, spa owners must be flexible in their Spa Week scheduling. Spa Week's Crowley recommends extending the seven-day time frame to accommodate your spa's client flow. "Sometimes it doesn't make sense to just limit the event to one week," Crowley explains. "You run the risk of overworking and stressing out your staff." Nina Kay, owner of Nina's Day Spa and Laser Center in New York City, says a flexible schedule allows her to keep staffing tight. "Customers can book appointments for the week before and after the event, and we will still honor the price," Kay says. Some spas extend the event for the entire month. At CloudMover Day Spa, employees capitalize on Spa Week momentum by offering a follow-up treatment at the same $50 price tag. "This allows clients to maintain results and ideally they'll bring a friend along for a future service," says Mason-Arnold. 6 ONE-STOP SHOP: The Spa Week website BECOME AWARE OF THE COMPANY'S RESOURCES. all Over the years, Spa Week's marketing tools have expanded beyond the biannual event to include year-round programs such as the Spa & Wellness Gift Card (now available in more than 20,000 retail locations nationwide), Spa Deals and a custom mobile phone app. "We participate in the Gift Card and Spa Deals throughout the year," says Kay. "We get a lot of new clients who call in saying they heard of us through the Spa Week site." In August, Spa Week launched its All-Inclusive Membership Marketing Program. Through this service, spas can participate in six exclusive programs including Spa Week, monthly spa deals, premiere listings, the Spa & Wellness gift card, Online Booking, and the mobile app, for one monthly price. "This program came from direct feedback from our spa affiliates who were saying, 'We want more, please give us more,'" says Reid. "It's basically a one-stop shop for many spa marketing needs." For more information visit Spaweek.com. Angela Melero is DAYSPA's assistant editor. dayspamagazine.com/freeinfo • Use FreeInfo #25 56 DAYSPA | JANUARY 2013 TOP, LEFT: ©ISTOCKPHOTO.COM FLEXIBLE SCHEDULING: Don't stress out your staff.