DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
Issue link: https://dayspamagazine.epubxp.com/i/99723
CONTENTS January 2013 Volume 18, Number 1 dayspamagazine.com 50 BUSINESS TRACK 50 FEATURE: The Art of the Fifty-Buck Facial Six simple steps to mastering Spa Week 24 SPA HOPPING: Bermudian Adventure What happens when a seasoned spa director leaves everything behind for a chance to work in paradise? 32 SPOTLIGHT ON… Valentine's Day Spread that lovin' feeling with inventive promotions and heart-warming spa goodies. 38 BUILDING BLOCKS: Ideas, Tools, Tech 76 MARKETING SAVVY: Promotional Calendars Experts tell how to draw up a month-by-month plan for unbeatable marketing in 2013. 82 PROFIT CENTER: Retailing Hair Care Why you should start doing it, and how to make the most of it IN EVERY ISSUE EDITOR'S PAGE 16 IN THE NEWS 98 PRODUCT ESSENTIALS 103 DATE BOOK 110 AD SECTIONS ON THE COVER: Flowering Business BOUTIQUE PLUS 112 AD INDEX 116 © iRepublic / Masterfile 8 DAYSPA | JANUARY 2013 24