Dayspa

JAN 2014

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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IN THE NEWS The Wonderful World of Wellness Spa media marketing platform Spafinder Wellness, Inc. is changing with the times. The company recently introduced its newly evolved brand, Spafinder Wellness 365, a platform designed to offer viewers tools and resources to keep them healthy year-round. The new direction signifies the brand's transition from spa authority to lifestyle brand with a focus on wellness. "We believe that keeping well is not a luxury, but a necessity to live your fullest and best life possible," says Mia Kyricos, chief brand officer. "In today's world, living well can be a challenge, and our research shows that people are seeking help while pursuing their own unique paths to well-being." The Spafinder Wellness 365 website includes numerous features to help viewers navigate the path to wellness, such as: • Geo-targeting This tool helps users locate health and wellness offerings in their area. • Lifestyle content Site editors and spa and wellness experts give tips and resources on how to lead healthier lives. • Mobile access Enhanced mobile capabilities allow users to easily access the site on their smart phones or tablets. • Video content Industry experts offer how-to videos on healthy eating, athome spa-style treatments and fitness exercises. For more information, visit spafinder.com. 94 DAYSPA | JANUARY 2014 ytomer's Ph Prize- g Winnin Formula Phytomer's filtration garden in France. Phytomer was honored with the ISPA Innovate Award by the International SPA Association (ISPA) at the 2013 ISPA Conference & Expo held in Las Vegas in October. The award recognizes spa industry leaders with innovative and successful spa-related initiatives. More than 400 votes were cast by ISPA members to determine the top ISPA Innovate winners. Lenette Casper, president of the U.S. division of Phytomer Corp., accepted the award, given to the company for its filtration garden designed to responsibly treat water waste used in manufacturing. The system, which uses three tiers of indigenous plants that contain enzymes and bacteria to naturally filter and remove pollution from the water, was developed at the brand's laboratories in Saint Malo, France. "The use of a filtration garden exemplifies Phytomer's belief to never reinvent what nature has already perfected," said Casper. "We are honored to receive this award as we continue advancements in our sustainability practices." NOEL'S IN THE NEWS Noel Asmar is making headlines with its two new launches: The Jada uniform model and a soft-scented candle line. Inspired by runway fashions and suitable for all hotel and spa divisions, The Jada features soft, breathable fabric, knit side panels, side vents for ease of movement and convenient side pockets. The fabric used for the sleeves and side panels is stain- and wrinkle-resistant, manages moisture and dries quickly. The brand's new four-item line of candles features a soothing line-up of scents: Sugar Coated Lemon; Sandalwood, Jasmine & Vanilla; Spiced Vanilla; and Tobacco Vanilla. According to Asmar, the four fragrances are designed to induce relaxation and comfort, and evoke everything from "fresh, clear thoughts" to "long, leisurely horse rides down a tree-lined path." Each candle burns for approximately 70 hours, is made from a blend of soy wax and has a 100% cotton wick. For more information, visit noelasmaruniforms.com.

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