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pinching one's own cheek skin," she says. "If crepe-paper-like lines show up, the client needs hydration help." WestHarrison advises clients to check the eye areas too. "People tend to think that crinkly skin in the eye contour means they're sleep-deprived but it's usually dehydration," he says, noting that this area is typically the first to parch. Of course, winter is the prime time to discuss the importance of consuming more water and staying away from direct heat sources. "Guests may not think they're as thirsty when it's cold outside, but they still need eight glasses of water a day, as well as plenty of produce with high water content," notes Bio Jouvance (bio jouvance.com) founder Sonia Boghosian. It's also important to impress upon clients that environmental factors aren't the months? If clients must indulge, replenishment must follow. Says Fitzpatrick, "Urge guests to lock in moisture with post-bath products containing peptides, coconut oil, avocado oil and shea butter." Concludes Asquith, "When clients fully comprehend how many components are involved in maintaining hydration for the skin, they'll recognize the value of your spa's expertise and products." PRODUCT PATROL The experts agree that clients' winter homecare hydration product arsenals should generally include concentrates, creams and masks. Fluids, which typically come in serum form, contain a higher percentage of cosmeceutical-grade actives such as hyaluronic acid, also known "People tend to think that crinkly skin in the eye contour means they're sleepdeprived but it's usually dehydration." only culprits: internal factors such as diet, hormonal balances and medications play a big role too. "Probably the most important thing a therapist can do is advise guests on how to make healthy lifestyle choices," says Crary. "Consuming a diet high in omega essential fatty acids—think fish, almonds and avocado—is key to achieving supple skin from the inside out." Salt, spicy foods, aggressive scrubs and cosmetics containing alcohol are all dehydrating culprits. Smoking is a well-known skincare no-no, but few clients realize that alcohol consumption leads to dehydrated skin and inflamed tissue, says Debbie Fitzpatrick, founder of Botanical Science Technologies (botanicalscience .net). "At the very least, coach clients to drink a glass of water in between alcoholic beverages," she advises. Even hot showers can be a problem. But who doesn't savor a long, steamy shower or bath come the blustery as the grandmother of hydrating agents. "Hyaluronic acid will assist in retaining water in the skin," notes Anna Theofanous, international trainer and exclusive U.K. and Ireland distributor for Pure Fiji (purefiji.com). "It can hold 1,000 times its weight in water. But I believe the most important ingredient needed to maintain hydration levels is essential fatty acids." Zangl lays it out: "Winter's regimen should include emollients, which soften THE SERUM/ CREAM COMBO 1.800.562.5377 Use FreeInfo #38 dayspamagazine.com | JANUARY 2014 81