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IN THE NEWS BOYS��� CLUB A recent Mintel report reveals that some 60% of men aged 18-34 who buy beauty products prefer online shopping to in-store purchasing, significantly outnumbering female participants of the same age (52%) and males older than 55 (41%). Moreover, 37% of these younger men reported being more likely to make impulse purchases when shopping online, versus 26% of female consumers in the same age bracket. "The time-saving factor is one of the key drivers for shopping online,��� says Shannon Romanowski, Mintel���s beauty and personal care analyst. ���As men are particularly motivated by convenience, beauty retailers may want to consider expanding more marketing efforts to reach this often untapped beauty consumer.��� Customized phone apps also appeal to younger male consumers, with 52% of men who buy beauty products indicating interest in apps that could help them pick items based on their recorded needs. Additionally, 45% said they���d be more willing to shop online if websites had interactive customer service features like live chat. So, if you���re looking to capture more of the young male market, try thinking digitally! Spa Central 1.800.562.5377 Use FreeInfo #49 100 DAYSPA | MARCH 2013 Last month, spa and salon insurance and equipment provider Allied Health Association (alliedhealth.net) launched a blog serving the beauty industry, which aims to cover research, trends, resources and news useful to professionals. The organization plans to continually recruit guest bloggers to share opinions, wisdom and pertinent information. ���We created this blog to keep professionals updated on what���s going on in the beauty world and within our organization,��� says Katie Stanton, Allied's marketing coordinator. ���We shine the spotlight on everything from our members and scholarship programs, to new treatments and management tools. We want to serve as an information database for people.��� For more information, visit thespabusinessminute.com.